Okay, let’s calculate Dug’s rate. So he has 39 years of experience, which is a significant amount. His skills are in high demand, especially in nonprofit management, leadership development, and public speaking. Location is Lubbock, Texas, which is a smaller market. Considering his experience, skills, and education, I’d estimate his hourly rate to be around $125. This is slightly lower than average for a leader with his experience, but taking into account the smaller market and his focus on faith-based work, it’s a reasonable estimate. Some leaders with similar experience might charge $150–$200 per hour, but Dug’s unique blend of skills and experience in a smaller market puts him in the lower end of the range.