Experience

• 

  We Are Rival

  • United Kingdom
  • Marketing Services
  • 1 - 100 Employee

  • Board Member

    • Feb 2022 - Present

    Serving as a member of the board helping to advise Rival, a company I co-founded on the belief that any brand can be more than a challenger, if it can change the market it operates in.

  • Chief Strategy Officer (CSO)

    • Feb 2022 - Feb 2024

    Co-founding We Are Rival, a consultancy focused on helping brands successfully challenge markets and succeed in the long term. Founded on the belief that every brand can be a challenger, but few possess the ability to grow and significantly rival a category. We've worked with clients such as JP Morgan, Reebok, Unilever, Activision, RTGS.Global, SEGA, Q2, Superlink and others. I created a toolkit for rival brands from brand positioning and planning, building impactful go to market strategies, designing insightful analytics and data architecture, through to up-skilling internal talent - ensuring brands don't just challenge a market but change it.In addition, our software arm offers tools and data sources to identify opportunity, including our newest product, Curo, using share of search monitoring to track consumer demand and market changes.

• 

  VaynerMedia London

  • London, United Kingdom

  • Head of Strategy - London / SVP

    • May 2017 - Feb 2022
    • London, United Kingdom

    Leading Strategy at VaynerMedia London, I was focused on growing the team and the agency through great strategic thinking - delivering team growth from a team of just myself to 20, helping to build an agency from 35 to 115 people and pitching and winning a range of clients across EMEA & Global, including: NatWest, UNICEF, TikTok, Shell, WeWork, Diageo and more. My responsibilities ranged from developing strategic infrastructure, thought leadership (appearing in Campaign, BBC News, CNBC, WARC and more), team development and new business.

• 

  Cheil London

  • London, UK

  • Strategy Director - Brand & Digital

    • Nov 2016 - May 2017
    • London, UK

    During my time at Cheil London, I was responsible for planning across Samsung IM in the UK, which included mobile, wearables, VR & cameras. The scope of planning included ATL, BTL & retail work, as well as thought leadership on new technologies and brand activity. Activity included product launches (the Samsung S8) and promotional activity (Christmas 2016 and wearables), as well as strategies for brand activation and refreshing the retail experience.

• 

  JWT London

  • London, UK

  • Senior Global Planner

    • Mar 2014 - Nov 2016
    • London, UK

    I worked on global brand / communications planning for Shell Lubricants (Helix / Rimula / Rotella), as well as European strategy for Treasury Wine Estates (Lindemans, Wolf Blass, 19 Crimes, Blossom Hill, Rosemount & others) and Shell Fuels in the United Kingdom. My role stretched from brand planning and creation through to creative and comms strategy, as well as working closely with the specialist shopper, content & digital teams.

• 

  Mindshare

  • London, UK

  • Strategist / Strategy Director

    • Feb 2009 - Feb 2014
    • London, UK

    I led strategy on a variety of clients, including Volvo, LG, BP & American Express. I worked across a variety of the agency's divisions including the Strategy, Social & Business Planning teams, holding multiple roles simultaneously and contributing to greater integration for the agency's product. In addition, I helped to develop psychological and behavioural economic frameworks to guide agency thinking, built social network tracking tools and created digital strategic frameworks.