Bio
Experience
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Duane Hallock Photos
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Kansas City, Missouri Area
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Creative Director
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Sep 2015 - Present
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Kansas City, Missouri Area
Photography is a hobby that allows me to share the beauty I discover in the world we share. I look at familiar things in new ways and often find the beauty hidden in plain sight.In 2020 I was honored to be named Best Photographer by the editors and readers of Kansas City Magazine. Though truly honored, I cringed at being labeled the “best.” Kansas City has a strong community of talented photographers who continually inspire me. I learned long ago that comparing myself to others is always destructive. On several occasions, I’ve had the opportunity to present at conferences, workshops, or luncheons where I’ve said, "The only photographer you should compare yourself with is the one you used to be. Admire the artwork of others and be inspired by their creativity, but don’t compare yourself. You are unique and you see the world from a perspective that no one else sees in quite the same way."To see my pictures, please visit my online photo gallery at DuaneHallockPhotos.com. Thank you.
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Chief Communications and Marketing Officer, American Red Cross of Missouri and Arkansas
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2006 - 2019
Across a multi-state region comprised of eight chapters and 10 media markets, I led a diverse, talented team of paid staff and volunteers. Responsibilities included:• Media relations. I served as primary spokesperson, conducted media training workshops, handling the 24/7 phone for media inquiries, and prepared subject matter experts for on-camera interviews.• Social media. For our Instagram, Twitter, Facebook, and WordPress accounts, I created content, maintained editorial calendars, interacted with our social community, and monitored analytics for engagement. On major disasters, I served as a member of a small digital engagement team on our national Facebook, Twitter, and WordPress accounts.• Communications and marketing support. I wrote news releases, media advisories, talking points, and other content in support of our internal clients.• Disaster public affairs. I managed on-site teams for our communications teams comprised of media spokespersons, writers, photographers, videographers, social engagement specialists, and fundraising support.In my role as a Public Affairs Chief, I lead sizeable disaster public affairs teams on major regional and national assignments. These included deployments to New York City for Superstorm Sandy, Florida for powerful hurricanes, New England for devastating flooding and storms, the Pacific Northwest for a deadly mudslide, and the Midwest for tornadoes, fires, floods, and winter storms.During a span of 12 years, I led team efforts through times of financial difficulties that resulted in several reorganizations where my territory progressively expanded. Initially, I was responsible for the Greater Kansas City Chapter, then for the three chapters in the Western Missouri Region. Later, I accepted broader responsibility for the marketing and communications within a new beta region that included all of Missouri and Arkansas, along with portions of Kansas and Illinois.
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Vice President, Marketing
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1995 - 2006
When I began working at United Way, the Board of Directors mandated that I develop the organization's first marketing plan. Within the first three months, I achieved that, obtaining board approval of our marketing goals and action plan. I then annually updated the plan and led the team responsible for its implementation. This directly contributed to the organization's success in exceeding fundraising goals in nine out of 10 years.My creative team and I were responsible for marketing communications, strategic planning, market research, website development, special events, publications, and media relations.While at United Way, I learned the value of aligning resources through the development of a marketing plan that encapsulated our shared vision, a consensus on the right strategies, and a focus on our top priorities.
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Marketing Instructor (Adjunct)
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1999 - 2004
Emphasizing service learning, I taught university classes on marketing for nonprofit organizations. During the 16-week semesters, I coached students as they applied marketing theory to real-world business situations.Working together in teams, the students created actual marketing plans for a variety of organizations. The work groups led their "clients" through the process of setting marketing goals, differentiating the organization, aligning the elements of the marketing mix and finally creating a communications plan.Students then presented the marketing plans to their “clients” for approval and implementation.As a university instructor, I discovered for myself that the best way to learn something is to teach it to others. Although I have a master's degree in marketing, I actually learned most in those classrooms where I was the instructor standing in front of curious, creative students who asked insightful, probing questions.
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Senior Vice President, Business Development
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1984 - 1995
Managing a $15 million annual operating budget, I led the business development team at Shawnee Mission Medical Center. We were responsible for marketing, communications, strategic planning, physician recruitment, and strategic partnerships. In that role, I served as president of the hospital’s for-profit subsidiary corporation.I also participated as an active member of the system’s national marketing committee which oversaw the development of key product lines across the country.
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Education
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Webster University
Master's Degree, Marketing -
Southern Adventist University
Bachelor of Arts, Communications
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