Okay, let’s calculate this. So Dr. Roland Arriola has a Ph.D. and expertise in instructional design, strategic planning, and public speaking. He also has experience in teaching, coaching, and project management. Location is Mercedes, Texas, which is a small town in the US. Considering his education level and skills, I’d estimate his hourly rate to be around $125, which is below the national average for a Ph.D. holder in education or a related field. However, his skills in project management and new business development could command a higher rate. Let’s check benchmarks. According to Glassdoor, the average hourly rate for a project manager in the US is around $75, while instructional designers average around $60. Given his expertise and experience, I’d estimate his rate to be around $125, which is slightly above the national average.