Bio
Credentials
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PhD
Swinburne AGSE & Cambridge University Judge BSApr, 2004- Apr, 2026
Experience
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SIR Group USA
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Florida and PA, United States
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Chairman - Managing Partner
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Jun 2009 - Present
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Florida and PA, United States
Corporate M&A, US and International Business Optimization and Growth, Licensing & Franchising. Specializing in the following Industry categories: Food, Wine/Spirits/Beverages, Skincare & Cosmetics, Nutraceuticals and Supplements, FMCG/CPG products, Contractor and DIY Equipment, Advertising and Media. Please visit: www.sirgroupusa.com
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Leonetti's Frozen Foods Inc.
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Philadelphia, United States
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Chairman & Partner
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Apr 2010 - Mar 2022
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Philadelphia, United States
Iconic Category Leading 40+ year old (Ready to Eat) Frozen Food Manufacturing Company with distribution across all 50 US states in over 9,000 Retail Supermarket Freezer, Meat and Deli departments, as well as in leading Café/Prepared Food areas, US Military facilities, Schools, major Food Service and Institutional venues, Club Stores and QVC. Sold to Multinational Food Conglomerate.Originator of the famous Stromboli category in the US as well as of the Authentic Philly Cheesesteak Sandwich line in many original and traditional flavors. Leonetti's also produces a full program of Gourmet Calzone's, while recently launching an innovative line of Portable hand folded Pizza's and Delicious RTE Frozen Breakfast Products...for all those wanting something authentic, natural and truly satisfying to eat.
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Lost Valley Winery
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Greater Yarra Valley, Victoria, Australia
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Founder & CEO
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Nov 1995 - Oct 2012
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Greater Yarra Valley, Victoria, Australia
Highly Regarded Australian Winery and Estate Vineyards producing 4 multi-award winning (Robert Parker, James Halliday, Jancis Robinson, Wine Enthusiast, Wine Spectator, Decanter) - 100% varietals: Shiraz, Merlot, Cortese and Sauvignon Blanc. Lost Valley Winery sold its premium wines through a distribution network of over 1200 accounts, predominantly Fine Dining Restaurants and Fine Wine merchants across Australia and several International markets including the USA, UK, France, Singapore, HK and China. Sold to Multinational Wine Company.
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The Natural Source
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Los Angeles, USA and Melbourne, Australia
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Founder & CEO
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Jan 1995 - Dec 2009
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Los Angeles, USA and Melbourne, Australia
Natural, Naturopathic and Cosmeceutical Beauty/Wellness Company and International Franchise with over 260 corporate and franchised store locations across 15 countries and 5500 third party points of sale internationally (eg: Sephora, Galleries Lafayette, Harrods, Harvey Nichols, Selfridges, Nordstroms, GNC, Boots, Daimaru, Myers, David Jones as well as a mainstay of QVC and HSN).
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Us Advertising - International
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Head Office - Melbourne Area, Australia. SE Asian HQ - KL Malaysia
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Group Managing Director & Partner
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Dec 1993 - Dec 1997
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Head Office - Melbourne Area, Australia. SE Asian HQ - KL Malaysia
Multi awarded top-three Australian privately held Advertising and Marketing agency, with Head office at it's iconic landmark 'Tea House Building' in Melbourne and branches throughout Australia and SE Asia. Four specialty divisions: FMCG/CPG, Food/Beverage, Medical/Pharmaceutical and International Cosmetics. Clients among leading Domestic and International Brands.
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Chef to Chef Inc.
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Los Angeles, California, United States
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President and Co-founder
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Jun 1990 - Nov 1993
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Los Angeles, California, United States
Groundbreaking Gourmet Food Company manufacturing and selling Refrigerated Meals Kits to over 3000 leading supermarket and Clubs across 34 states in the US. The originator of this revolutionary meal kit concept utilizing MAP packaging technology making it truly class leading. Company sold to an International Food manufacturer in November 1993.
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SIP USA Inc.
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Los Angeles, California, United States
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President - North America
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Jan 1986 - Jun 1990
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Los Angeles, California, United States
Set up the North American operations as a subsidiary of the European Group. Imported and sold the Group's Industrial, Contractor and DIY products (air compressors, welding equipment, plasma cutters, spot welding robotics etc. to major home & professional retailers (ie Grainger's, Home depot and Lowes) as well as to leading industrial distributors throughout North America, serving predominantly the large manufacturing and automotive sectors.
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Sip (Australia) Pty Ltd.
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Sydney, New South Wales, Australia
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Managing Director
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Jan 1983 - Dec 1985
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Sydney, New South Wales, Australia
Set-up the group's Australasian operations. Initiated the manufacturing plant for both welding equipment and air compressors as well Imported and sold Groups varied Industrial, contractor and DIY products (air compressors, welding equipment, plasma cutters, robotics, etc. to major home & professional retailers as well as to leading industrial distributors serving predominantly the manufacturing and automotive sector across the Pacific Region and SE Asia.
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SIP (Air Compressors) Ltd
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Leicestershire, England, United Kingdom
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General Manager
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Jan 1980 - Dec 1982
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Leicestershire, England, United Kingdom
Managed the Group's Air Compressor Manufacturing and Sales Operation (Direct Drive and Piston Compressors). Products sold via the SIP group offices as well as independent export customers to over 30 countries globally. Grew the company from a start-up operation to achieve multi million pounds sales over a period of just 3 years.
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Education
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1999 - 2004Swinburne AGSM - Melbourne Australia & Cambridge Judge BS - Cambridge England
Doctor of Philosophy - PhD, Entrepreneurship & Innovation focusing on Entrepreneurial Drivers and Cognitive Trigger Psychology -
1980 - 1985University of Leicester
M.Phil - Commuted to PhD -
1975 - 1978University of Leicester
BA (Hons), Economics/Economic History with Psychology as a Major
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