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Bio

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Dr. Nur Widad Roslan is a seasoned academic and marketing professional with a strong background in advertising, media, and communication. She has extensive experience in lecturing, account management, and digital account management, with a focus on branding and communication. Dr. Roslan holds a PhD in Discourse Studies in Advertising Communication Critical Discourse Language from Universiti Putra Malaysia.

Credentials

  • Foundation Certificate
    IPA (Institute of Practitioners in Advertising)
    Feb, 2024
    - May, 2026
  • Accredited Train The Trainer
    HRD Corp - Human Resource Development Corporation
  • TOPIK (Test of Proficiency in Korean) Level 2/6
    -

Experience

    • Malaysia
    • Higher Education
    • 200 - 300 Employee
    • Senior Lecturer
      • May 2024 - Present

    • Lecturer
      • Apr 2020 - May 2024

      Lecturer for Diploma, Degree and Masters Students,Department of Arts and Education, Faculty of Business, Information & Human Sciences (FBIHS)

    • Head of Branding & Communication
      • Aug 2022 - Jul 2023

      Handle the Branding & Communication division under MARCOM Department

    • Senior Associate, Integration
      • Mar 2019 - Feb 2020
      • Malaysia

      Digital Account Management:Work together with team members, media agency and client to develop and manage digital campaigns across all digital platforms. Manage the day-to-day briefs, follow ups, research and performance of on-going and incoming campaigns. Integrate in a way that give opinions on...

    • Senior Account Executive
      • Sep 2018 - Mar 2019
      • Malaysia

      Meet and liaise with clients to discuss and identify their advertising requirements. Work with agency colleagues to devise an advertising campaign that meets the client's brief and budget. Handle budgets, manage campaign costs and client invoices. Work closely with Media Agency to plan on cli...

  • Young & Rubicam Group
    • Kuala Lumpur, Malaysia
    • Account Executive
      • Jan 2017 - Aug 2018
      • Kuala Lumpur, Malaysia

      Account management & projects coordination.Working closely and being partners with clients, vendors, creative & planning team for IMC ad campaigns.Clientele that i associate with: -Colgate Palmolive- Jaguar Land Rover - Caltex - Marigold: Peel Fresh, HL Milk, UHT Milk, UHT Fruit Drink, Yo...

  • Starcom
    • Kuala Lumpur, Malaysia
    • Intern
      • Sep 2016 - Dec 2016
      • Kuala Lumpur, Malaysia

      Media Planning Intern under Optimedia MalaysiaHelp put in doing research for client, write competitive analysis, Facebook monthly progress analysis and many moreClients under Starcom: Samsung, Lactacyd, Coway, FOX and many more.

Education

  • 2019 - 2021
    Universiti Putra Malaysia
  • 2017 - 2018
    Universiti Putra Malaysia
  • 2014 - 2017
    Universiti Teknologi MARA
  • 2011 - 2013
    Universiti Teknologi MARA
  • 2010 - 2011
    Bluecoat- Aspley Lane Campus, Nottingham, United Kingdom

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