Experience

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  Ultratech Cement Limited (Aditya Birla Group Company )

  • Noida Area, India

  • Sr VP & Head-Rail Logistics

    • Feb 2019 - Present
    • Noida Area, India

    I. Feb 19 – Till Date: Working with UltraTech Cement Ltd (Aditya Birla Group) as Head- Railways based in Delhi.  Transportation by Rail appx 47 million tonnes per annum of nine commodities i.e., Bagged Cement; Bulk Cement; Clinker; FlyAsh; Coal/Pet Coke; Gypsum; Red mud; Bauxite; Slag with Railway logistic spend of Appx Rs 40 billion per annum;

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  Kirloskar Pneumatic Company Limited

  • Delhi

  • CEO (RoadRailer Division)

    • Oct 2011 - Feb 2019
    • Delhi

    Objective: Enhance & create sustainable wealth for Stakeholders: Oct 11 - Feb 19: Worked with Kirloskar Pneumatic Co Ltd (RoadRailer Division) as Chief Executive Officer (CEO) based in Delhi. RoadRailer is an innovative bi-modal transportation product, which operates on road as well on rail and it has been developed & manufactured in India. Job Responsibilities includes:  Execution of the project of introduction of bi-modal technology with Indian Railway Handling of Govt. bodies e.g. RDSO, Ministry of Railways; Ministry of Road Transport, Highways & Shipping; Ministry of Commerce & Industry for necessary inspections, approvals, agreements, policies & procedures for  RoadRailer train manufacturing; Train & Terminal Operations and  Train Terminal development  Setting up policies, standard operating procedures for Introduction of operations on Indian Railways Marketing and Business development for bi-modal RoadRailer services;  Contract Management, Stakeholder Management & Administration; Recruitment and Development of the team for RoadRailer service operations;  Profit/Loss responsibility for RoadRailer operations

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  DP World Group (Container Road Rail Services Pvt Ltd)

  • Delhi

  • General Manager-Commercial & Operations

    • Oct 2008 - Oct 2011
    • Delhi

    Objective: To sweat my rolling stock assets for faster turnaround;faster & higher returns on investmentOct 08 - Oct 11: Worked with DP World (Container Rail Road Services Pvt Ltd-CRRS) – a major port operator across the world, as General Manager – Commercial & Operation, based in Delhi. Job Responsibilities included market intelligence, business development, contract management and stakeholder management i.e. Preparing feasibility studies & presentations on opportunities; Cost and benefit analysis for new strategic tie-ups; Ensuring optimum demand for CRRS assets Understanding competitors & slot sharing of CRRS assets even with the competition & vice versa;  EXIM & Domestic trade landscape in India; Identifying new business opportunities for CRRS for business scope in rail, road, ICDs, Ports;  Managing the opportunity from initial contract till final implementation including business potential, tariff structures;  Identifying the key revenue and cost areas & implementing the cost saving measures;  Identification of potential customers like Shipping Lines, Shippers & Consignees; Negotiating rates & finalization of terms & conditions with Shipping Lines;  Working out the end to end logistics for the customers; Setting up Standard Operating Procedure(SOP) for resource optimization and cost effectiveness Ownership of all CRRS contractual agreements with Shipping Lines & Vendors; Worked with legal, operations & finance to make sure that all contracts have no ambiguity. Ownership of key relations for CRRS commercially i.e. with Indian Railways, CONCOR, Shipping Lines, Other private rail operators, Transport conferences, media & Government;

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  Sharaf Group (Hind Terminals Pvt Ltd,Delhi)

  • Delhi

  • Manager-Marketing & Product Development

    • Jul 2007 - Sep 2008
    • Delhi

    Objective: Key account management,Customer Relationship Management,New Product DevelopmentWorked with Hind Terminals Pvt Ltd (HTPL) - Sharaf group Co – a private rail operator in India and part of MSC Shipping Line & Samsara Shipping (Represented IRISL, T.S.Lines, China Shipping, Hunga Line and Ethiopian shipping Line) based in Delhi, as Manager–Marketing & Product Development. HTPL Profile: Category-1 licence holder for running private cargo trains for EXIM cargo & Domestic cargo in India; Developing ICDs; Providing complete logistic solutions to the customers.Job Responsibilities included: Marketing of the green field project of private rail services with Importers, Exporters, Shipping Lines, Custom House Agents and Forwarders Interaction with Govt. agencies like Indian Railways, CONCOR, Customs Analysis & interpretation of the market potential & competition activities Setting up the systems & procedures for marketing & sales of rail services Responsible for operations of the trains profitability on various routes in India for Exim cargo.  Customer relationship development for their regular support for their cargo on HTPL trains. Advertising in the relevant news papers for schedules & publicity of HTPL services. Development of new product/ services keeping in view the market potential in terms of available export & import cargo on different routes  Educating & motivating the customers to use the private rail operator services instead of road transport & other competing rail services  Service contract with Exporters, Importers, Shipping Lines, Forwarders, CHAs. Designing of promotional schemes for the target customers, ensuring long term support Positioning HTPL rail services as the reliable, fixed schedule, better service rail carrier.

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  Sharaf Group (Seatrade Shipping Services, Dubai)

  • Dubai

  • Business Develoment Manager

    • Feb 2004 - Jun 2007
    • Dubai

    Worked with Seatrade Shipping Services, Dubai-Sharaf group Co which represented Hanjin Shipping (South Korean Shipping Line) & Senator Lines (German Line) in UAE, Qatar, Oman, Yemen, and Iran, as Business Development Manager (Exports & Imports), based in Dubai.Job Responsibilities included: Route Development: Development of Middle East- USA, Middle East – Europe, Middle East – Far East routes. Competition Analysis: Analysis of service profile and Loadings & Discharge of different lines for USA in particular & for Europe, Mediterranean, Far East/SEA in general Market Analysis: Analysis & Interpretation of market trends & cargo movements on different trade lanes & giving business proposals for new trade routes Customer Relationship Management (CRM): Cross-cultural relationship development with corporate accounts; Selection of target key customers & develop loyalty for long term support Service Contracts: Development of annual service contracts for US trade route to ensure optimum utilization of space allocated.  Sales Leads: Sending quality sales leads to destination & origin ports.  Pricing : Price negotiations with customers, keeping in view the positioning of Hanjin & Senator Line trade lanes, targeting light weight & high revenue generating cargo New Service Launch: Business plan for launching new services in the market keeping in view Market potential, Competition, Target accounts, Revenue generation etc Sales Team: Leading a team of 5 members which includes sales, customer services, and Transport controllers. Quota Achievement: Full utilization of space on Nine vessels per week for different trade routes (Three services to USA, One each to Europe & Mediterranean and Four services to Far East/South East Asia) in order to ensure maximum revenue

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  Jay Shree Tea & Industries Ltd

  • Delhi

  • Manager- Marketing

    • Jun 1996 - Jan 2004
    • Delhi

    Objective: Profit & Loss responsibility for Brands Tea divisionWorked with Jay Shree Tea & Industries Ltd (B.K.Birla Group Co), dealing in manufacturing & marketing of Branded & Bulk teas as Marketing Manager/ Branch Manager in Delhi.Job Responsibilities included: Brand Management: Designing, Positioning & Launching of Brand Birla Tea as umbrella brand & Jaandaar, Shaandaar, Premium & Kalline as specific brands for specific segments.  Market Research: Targeted at Retail Outlets, Distributors, Final Consumers to find out the trade requirements & product preferences Pricing: Mark up Pricing, Opportunity cost Pricing, Competition Pricing while keeping in view the Auction prices & Competitors’ Prices for Retail, Wholesale & Distributors. Positioning of brands: Selection of Quality, Media, and Distribution Channels & Competitors for positioning of the brand in particular segment of the consumers. Budget Controlling: Managing the total & regional budget for different brands, which used to be allocated in the beginning of financial year & also keep some contingent budgets. Advertisements: Interaction with Adv Agencies for PR activities & Media Planning like designing of POP items, Trade Shows, Hoardings, News Paper advertisements, T.V. Adv. Sales Promotion: Designing & Implementation of Sales Promotional Activities like Quantity Discounts, Co-Branding, Schemes for distributors.  Channel Selection & Management: Selection of Consignee agents, Distributors, Finalization of Terms & Conditions, Achievement of Sales Targets. Sales Team: Lead a team of 3 Area Sales Managers, 6 Sales Officers & 30 Sales Executives. Total strength: 39 Area of Operation: Managed the chain of 11 consignee agents & appx 250 distributors in Haryana, Punjab, H.P., M.P., Rajasthan, Orissa in India. Branch Manager & Profit Centre Head: Establishment & Administration of Branch Office in Delhi