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Dr. Avinash Choudhary is a seasoned professional with over 20 years of experience in various roles, including General Manager, Deputy Director, Consultant, Senior Manager, Regional Manager, and Territory Manager. He holds a Ph.D. in Management Studies from Mohanlal Sukhadia University and an MBA from Patna University. He has worked with top companies like Samsung, Sify, Sony, and Eli Lilly Ranbaxy, and has expertise in areas like marketing, sales, and supply chain management.

Experience

  • NSICLTD
    • New Delhi, Delhi, India
    • General Managar (Raw Material Distribution) Pan India
      • Nov 2018 - Present
      • New Delhi, Delhi, India

      Bridging the gap in demand and supply of Raw Material Distribution, Pan India. Facilitate Credit , Marketing , Technology upgradation ,Skilling and Capacity Building support to MSMEs of North East Regions including Sikkim. Handhold them to become job provider rather than job seekers. Aware them about Government of India and State Government schemes. Encourage them engage innovative methods to improve operational efficiency and be profitable.

    • Deputy Director
      • Sep 2018 - Nov 2018
      • Sonepat

      1. Training of Students from B.Tech., MBA, BBA, Law, B.Com., Humanities2. Ensure students are industry ready3. Connecting with companies to bridge the gap and provide productive and qualified manpower to industries4. Placement of SRM students5. Coordination with Top Management and HOD6. Teaching

    • Consultant
      • Dec 2016 - Sep 2018
      • New Delhi Area, India

      Responsibilities• Mobilizing employers and unemployed youth for job opportunities through training partners and sector skill councils and connect with corporate demands• Monitoring of training centers• Organize Rozgar Melas, Kaushal Melas and Skill Exhibitions for job creation Accomplishments• Provided PMKVY certified manpower to Sony India for their festival seasons in 2017 • Conducted Rozgar Melas across Uttar Pradesh, Jharkhand and Bihar • Jobs were offered in each Rozgar Mela

  • Mohanlal Sukhadia University
    • Udaipur Area, India
    • PHD Scholar
      • Aug 2014 - Feb 2017
      • Udaipur Area, India

      Ph.D. from Mohanlal Sukhadia University, Udaipur. Topic- “Cost-Benefit Analysis of Training Programs for In-Shop-Demonstrators of LED Panel Television in the Electronic Stores”

  • Samsung Electronics
    • Gurgaon, India
    • Senior Manager
      • Jun 2013 - Nov 2015
      • Gurgaon, India

      Jun’13- till date with Samsung India Electronics Pvt. Ltd., Gurgaon as Senior ManagerOct’09 – Jun’13 with Samsung Data Systems India Pvt. Ltd., Delhi as Senior ManagerKey Result Areas: Formulating revenue enhancing policies and processes to CEO/top management based on market intelligence, analysis of market data and feedback from internal and external customers Managing retail and channel sales for Samsung band stores along with modern retail and multi brand outlets for five branches of Delhi, Ghaziabad, Jaipur, Agra & Jodhpur Administering retail sales through more than 470 SEC (Samsung Experience Consultant) in over 270 stores while managing a team of 18 Team Leaders & 4 Trainers Monitoring various activities like productivity of SEC at Samsung stores, recruitment as well as learning and development of the peopleSelected Accomplishments: Performed various functions like providing recommendations on sales, service, marketing, product line-up have been implemented with beneficial impact on revenue Contributed sales of INR 616 Cr and average monthly sale of INR 77 Cr during Jan-Aug14 Achieved sales team productivity of approx. INR 16.4 Lacs per month, per day revenue of approx. INR 2.5 Cr Facilitated in implementing the system of internal promotion with a clear personal growth path for team members that instilled confidence and raised motivation among team Facilitating the retail SEC project from Samsung India management & Korea HQ Played a pivotal role in managing the East region, twice for three months during Mar-May’10 & June- Aug’11 as additional assignments Maintained the attrition below 5%, built a team which was successful in managing the up-sales and better customer conversion Streamlined the retail project for better Samsung sales while implementing processes & policies as per HO guidelines

    • Senior Manager, North India
      • Oct 2009 - Jun 2013

      Job Responsibility• Retail Management – for Samsung Brand Retail, Modern Retail and Multi Brand Outlets in North • Retail sell through from Samsung Stores in North India• Sales analysis and increase sales from Samsung stores for all CE products• Productivity of SPC at Samsung CE Stores across North India • Regular Training of Samsung sales team , SPC on soft & selling skills, products knowledge• Recruitment of right candidates for these jobs• Instill healthy competition among them for better sales• Overall ownership of SPC retail management in NorthAchievements at Job• Samsung India SPC practice is being made a Global Best Practice and will be a part of the Global Management Institute's (Korea) Global Learning Transformation• Recognition of efforts on retail project from Samsung India management & Korea HQ• Successfully managed East region for three months – Mar-May10 as additional assignments• Growth in Sales since we took over SPC management• With success in training quality of SPC we were given opportunity to train Samsung sales team, dealers and reach abroad to Sri Lanka, Nepal & Bangladesh and train SPC and their sales team• Streamline Retail project for Samsung Sales • Improvement of Sales through training and recruiting right candidates

    • Sales & Operation Manager
      • Sep 2006 - Oct 2009

      •This job requires timely execution and promotion of new HCL Brand Stores, which involves expansion of Digital Stores and their revenue •Partners identifications and viability of the project. This requires scanning, site visit and competition environment and profitability with improved revenue •Driving Sales through these shops for HCL desktop & laptop, Nokia, I pod, Kodak & IT accessories•Managing sales through team of 6 Program Managers and 80+ shop managers across IndiaAchievements at Job•Launch of 80 Branded Retail Stores across top 55 cities in India•HCL Branded Retail was awarded MOST ADMIRED RETAILER in IRF 2007 at Mumbai.•HCL Branded Retail won No.1 IT RETAIL COMPANY AWARD at VAR INDIA 2007•HCL Branded Retail was awarded Best in the category of Specialty Retailing by Franchise India in Dec 07•HCL One -Special Achievement Award Retail Operation for OND 2007•Reid &Taylor award for Retail Excellence-Retailer of the Year (Consumer Durable) in Jan 08•Franchisee Innovativeness & Supportive Franchisor awards from FAI in March 08•HCL One - Outstanding Performance in Achieving revenue and Expansion numbers for AMJ08•All Franchisee Branded Stores have been established without Minimum guarantee & Rent model•Franchisee Fees was introduced based on the success of HCL Branded retail •HCL Branded Retail locations include Delhi, Hyderabad, Kolkata, Ahmadabad, Noida, Gurgaon, Mumbai, Pune and Chandigarh to name some.•Set the right process for daily review on the progress of Branded Stores.•Addition of new products like Nokia, X Box, Kodak cameras and I Pod•X Box and VISTA launch from ME Stores was a success among all LFR put together•ME Stores contributed the largest sale of Toshiba Laptop among all LRF put together•Highest contribution of Lifestyle products from ME Stores which stands at 25 % •More than 150 % growth in annual revenue in second year of operation•110 % growth in number of stores in second year of operation

    • Regional Manager
      • Jul 2000 - Sep 2006

      •Based on the trust that the Sify executive management had in me, played a pivotal role in two of the Key regions for Sify – East & West i.e. Gujarat and East India.•In 2006 promoted as Regional Manager for East to make Sify I-ways profitable. Revenue increased by 42 % and customer base doubled•In 2004 promoted as Branch Manager and given responsibility of Kolkata and Siliguri. Revenue increased by 40 % and customer base doubled. In Mar 05 given additional responsibility of Jamshedpur where revenue increased by 30% in short span of 2 months.•Received good orders of Sifyonline from Corporate, Banks, Insurance companies, and Public Sector companies. Largest orders from SBI. Received appreciation letter from SBI for being instrumental in their project e RECON in 30 mufasil centers in 13 districts.•Launched Bihar and Gujarat market for Sify, consolidated these markets by over achieving the budget with higher revenue generation for Sify.•In May & June of 2005 our dedicated & go-getter team stood best in Thanda Matlab Sify I way Contest. Record 52 franchisees qualified for coveted prize. “Champion Franchisee” in East was from our territory, Jamshedpur. “Best Regional Franchisee Manager” from East was from Jamshedpur. Moreover “All India Best Franchisee Manager” was from Siliguri. •Awarded “Best Branch Manager” from East with one of the best performance in India.•In 2006 Feb Kolkata was adjudged “All India Best Territory” for being the only branch to achieve more than 100 % of target in sales value in Loveria Contest.•In Feb 2006 our Team was the Best and most consistent performer in Feb I-way League.•There was a growth of 42 % in per day revenue from I way browsing and voice which crossed INR 2 lacs per day •Café hygiene of the shop was maintained on top priority which resulted in no. of individual awards won by I way café host and franchisees•I way manager meeting to share the success stories

    • State Head
      • Feb 1996 - Jul 2000

      Job Responsibility•Launch and establish the company in Bihar & Jharkhand.•Manage C&F Agent, inventories at distributors and dealers•Training to distributors and dealers salesmen for better productivity•Drive dealers / distributors sales•Execution of marketing activities to achieve brand awareness and sales objectives•Participation in grand road shows to increase market share for SonyAchievements at Job•Our zone won the “All India Best Sales Performance” award for 1997-98•On the basis of his excellent sales performance in 1998-99, won an incentive schemes to go for the Cricket World Cup 1999, England•Selected to attend the SONY sales training in July, 1998 in Bangkok•Organized the dealers’ conference in Katmandu, Nepal (Aug 1998). •Organized Sony Vision in all-important cities of Bihar and Jharkhand.•Year on Year growth of revenue was over 40 % which peaked to over INR 150 M annually•Strong dealer network of 65 dealers in 35 cities was built which was the best spread of SONY in any territory across India

    • Territory Manager
      • Oct 1994 - Feb 1996

      Job Responsibility•Launch the company in Bihar•Made Eli Lilly Ranbaxy, a joint venture of Eli Lilly in India, the most successful brand in the region. Achievements at Job•‘Star performer’ award for achieving more than 100% target in 1995•‘Top Performer’ in terms of sales in the whole of Eastern India and Nepal, in Feb 96•Within 17 months of the launch ,ELR was the most successful company in the East with annual revenue of INR 2 M annually

Education

  • 1987 - 1990
    Shri Ram College of Commerce
    B A( H ), Economics
  • 1985 - 1987
    Delhi Public School - R. K. Puram
    I Sc, Computer Science
  • 2014 - 2017
    Mohanlal Sukhadia University
    Doctor of Philosophy - PhD, Management Studies
  • 1994 - 1996
    Patna University
    MBA, Marketing
  • 1992 - 1994
    Patna University
    MA, Economics
  • 1977 - 1985
    St Michael's High School, Patna
    ICSE, English,Maths,Phy,Chem,Eco

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