Experience

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  BOHAN

  • Account Supervisor

    • 2007 - 2011

    Position responsible for developing and implementing brand advertising and marketing strategies within the destination marketing industry. Position includes the development of creative strategy for the production and implementation marketing and advertising programs on a regional and national basis.

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  Doe Anderson

  • Sr. Account Manager

    • 2002 - 2007

    Responsible for developing and implementing the national brand advertising and marketing strategies within the packaged goods industry. Duties included the development of creative strategy for the production and implementation of print advertising, promotions, sales and on-line projects on a national basis. Work with brand marketing groups and research departments in developing initiatives to promote and introduce the various product lines of the client.

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  Hilton Worldwide

  • Manager - Brand Marketing - Hampton Inn

    • 1999 - 2002

    Position responsible for developing and implementing the national brand advertising and marketing strategies. Includes the development, production and approval of print, radio, online and direct mail initiatives. Work with research and brand integration departments in developing research/focus group custom studies to determine effectiveness of programs and strategies.

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  Barkley, Evergreen & Partners

  • Regional Marketing Manager

    • 1996 - 1999

    Position dedicated to field marketing of Sonic Drive-In’s corporate marketing strategy. Responsible for developing budget with Sonic Field Marketing representative and increasing exposure of brand with budget made available through Co-op advertising fund. Made advertising media recommendations based on market analysis and store penetration. The duties of this position required relationship building skills, extensive presentation skills, budget planning and management.

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  Rutland Simmons Group

  • Account Manager

    • 1994 - 1996

    Developed and implemented new marketing strategies and plans for Horseshoe Casino & Hotel, Management Computing Solutions and Nonconnah Corporate Center. Responsible for the regional public relations for IGT-Mississippi throughout a six-state region. Responsible for providing strategic supervision on creative projects from concepts through completion.

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  Morris Advertising Agency

  • Account Manager

    • 1992 - 1994

    Developed and implemented new marketing strategies, plans and creative. Responsible for providing strategic supervision on creative projects from concept through completion.