Okay, let’s tackle this. So Doug has a mix of sales and customer service skills, which are in demand. However, his experience in the Greater Kalamazoo Area might limit his earning potential compared to larger cities. According to national averages, sales professionals with similar skills can earn around $50-$75 per hour. Considering Doug's experience and location, I'll estimate his rate to be on the lower end of this range, around $75 per hour. This is also influenced by the fact that he has a broad skill set, which can be valuable to clients, but might not command the highest rates in his niche.