Experience

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  Brand Street Market

  • New Jersey, United States

  • 𝗦𝗿. 𝗩𝗣 𝗼𝗳 𝗚𝗹𝗼𝗯𝗮𝗹 𝗮𝗻𝗱 𝗗𝗼𝗺𝗲𝘀𝘁𝗶𝗰 𝗦𝗮𝗹𝗲𝘀 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀

    • Nov 2019 - Present
    • New Jersey, United States

    Utilizing my extensive brand experience, I successfully guided the post-acquisition consultation for ICTV Brands, Inc.'s assets, leading a small team to manage global and domestic sales growth. Through strategic collaborations with third-party agencies, we executed effective marketing and sales initiatives, maximizing distribution and market share in the digital marketplace for beauty brand consumer products.𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲:➦ Achieved 200% growth in 2021 and 11% growth in 2022, generating $10M in revenue. Implemented a streamlined strategy, leveraging internal and external resources to drive business growth.➦ Revitalized product portfolio with 10 new offerings, expanding market relevance and boosting revenue potential for the upcoming 2023/2024 launch.

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  ICTV Brands, Inc.

  • Remote

  • 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 / 𝗩𝗣 𝗼𝗳 𝗦𝗮𝗹𝗲𝘀

    • Jun 2014 - Nov 2019
    • Remote

    As the leader of international sales operations, I oversaw product development, sales, promotion, trade shows, and direct-to-consumer sales for no! no! hair removal and DermaWand. I expanded territories, drove home live shopping revenue, and collaborated with C-level executives from 45 distributors across 70+ countries. I strengthened key accounts, developed global sales plans, and managed P&Ls, forecasting, and budgets. Additionally, I successfully delivered safety testing, certifications, and FDA registration in worldwide territories to ensure compliance and market readiness.𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲:➦ Led the transformation of a stagnant global market, doubling international sales from $2.5M to $5M annually within 2 years for the DermaWand brand. Diversified distribution channels and leveraged Pan-regional media to create a sustainable and balanced sales portfolio while providing comprehensive training and support to distributors.➦ Skyrocketed Live Home Shopping's presence in multiple global markets through the development of compelling presentation materials, intensified prospecting efforts, and productive in-person meetings with shopping channels. Secured major partnerships with industry-leading platforms such as QVC (US, UK, DE, and Japan), HSN, TSC (The Shopping Channel Canada), Ideal World (UK), and TVSN Australia, resulting in a doubling of sales within this media channel and its contribution of 50% to the company's revenue.➦ Established lucrative distribution partnerships with multiple brick-and-mortar and e-commerce sites, resulting in over $5M in additional revenue. Successfully implemented a comprehensive project plan and strategic marketing calendar to forge a new distribution channel in the US, UK, and Canada.

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  Applied Perceptions LLC

  • Simi Valley, California

  • 𝗩𝗣 𝗼𝗳 𝗦𝗮𝗹𝗲𝘀 – 𝗦𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗖𝗮𝗿𝗲 𝗖𝗲𝗻𝘁𝗲𝗿

    • Jun 2013 - Jun 2014
    • Simi Valley, California

    As the head of the contact center sales and customer service team, I oversaw all aspects of onboarding and training for 300 sales/customer service agents and 10 sales trainers, implementing rigorous programs and scripting to improve performance and internal structure. Additionally, I developed and maintained client relationships for renowned products like no!no!, DermaWand, Dyson, and NuGenix.𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲:➦ Drove improved sales and customer service performance by enhancing employee satisfaction and retention, fostering long-term client loyalty. Implemented an innovative approach to recruiting, onboarding, and training customer service and sales agents, revitalizing the contact center culture.➦ Optimized customer interactions for efficiency, delivering consistent satisfaction and driving increased sales opportunities. Implemented a comprehensive Quality-of-Service program company-wide.

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  Monarch, Inc. (Media Stream Direct Inc.)

  • Sherman Oaks, Ca.

  • 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗼𝗳 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁

    • Apr 2011 - Jun 2013
    • Sherman Oaks, Ca.

    I led promotional campaigns, drove valuable business partnerships, and boosted sales as a key player in a long and short-form television media agency. I formulated strategic marketing initiatives that increased profitable media spending and ROI for television clients, leveraging in-depth market analysis and consumer behavior insights. I facilitated effective communication through phone and travel, delivering impactful trade show presentations to enhance client relationships.𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲:➦ Drove client sales growth exceeding $1M in the first year, successfully persuading the client to penetrate the US Hispanic market and orchestrating a targeted campaign by coordinating data analysis, presentation development, and vendor collaboration for translation, editing, and asset creation.➦ Led the transformative rebranding of Media Stream Direct into Monarch, driving an expansion of marketing assets and propelling the brand into new horizons. ➦ Generated exceptional results with $10M in media sales within a year and doubling sales to $20M in just two years, surpassing revenue targets and financial objectives. Pioneered an innovative sales strategy by collaborating with strategic partners to deliver comprehensive service packages, setting new standards in a competitive market.

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  DM Sales Solutions / Sell-At-Home, LLC

  • Agoura Hills, California, United States

  • 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗣𝗮𝗿𝘁𝗻𝗲𝗿

    • Jan 2008 - Apr 2011
    • Agoura Hills, California, United States

    I established a virtual outbound contact center from the ground up, specifically catering to Irwin Naturals' direct-to-consumer division, and enabled at-home agents for seamless sales operations.𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲:➦ Significantly boosted operational efficiency, customer service, and flexibility by implementing an innovative "At-Home" outbound call center, leveraging advanced technologies and multiple hosts.➦ Drove exponential revenue growth from $4K to $65K in a span of 10 weeks while consistently hitting weekly sales targets of $150K. Strategically assembled and managed a team of over 75 independent contractor sales agents within a 3-month timeframe.

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  Irwin Naturals

  • United States
  • Manufacturing
  • 100 - 200 Employee

  • 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗩𝗶𝗰𝗲 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 𝗼𝗳 𝗧𝗲𝗹𝗲𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀

    • Jan 2009 - Feb 2010

    As the leader recruited to oversee a 230-person customer service and sales center, I ensured the delivery of world-class service to support the vitamin and supplement company's $120M annual sales. By analyzing financial data and fostering partnerships with external entities, I streamlined reporting processes and enhanced operational efficiency.𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲:➦ Drove revenue growth from $8M to $14M in the first 2 years, resulting in a remarkable transformation of the call center's profitability to $86M over 4 ½ years. Built and launched a high-performing, cost-effective contact center that effectively managed inbound customer service and sales, driving overall profitability within a tight 3-month timeframe.➦ Optimized the training process to accelerate onboarding, resulting in improved productivity and smooth operations. Set up and operationalized a fully functional contact support center, consisting of 230 customer care and 100+ outbound sales representatives, while effectively recruiting and onboarding HR, IT, and management personnel. ➦ Delivered a significant 30% boost in profitability for the Outbound Sales Department over a span of 3 years. Transformed the outbound sales strategy to prioritize profitability, effectively retaining and reacquiring customers while incentivizing top-performing sales professionals.

  • 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 / 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗼𝗳 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝗖𝗲𝗻𝘁𝗲𝗿 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀

    • Oct 2005 - Jan 2009

    See position above