Experience

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  Self-Employed

  • Digital Marketing, Web, and Project Management Consultant

    • Jul 2023 - Present

    Marketing, web and project management consultant, specializing in managing web design, development & implementation projects, digital marketing projects, strategizing product launches and roadmaps, documenting product requirements, analyzing metrics and optimizing marketing and web performance.

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  Swag Squared

  • Owner

    • Mar 2014 - Present

    Overseeing the strategy, marketing, and operations of a retail apparel & accessory ecommerce store inspired by urban life and culture.

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  RocketAir

  • Senior Producer

    • Nov 2021 - Jul 2023

    As a Senior Producer (Project Manager) at RocketAir, I led cross-functional teams and client relations, orchestrating end-to-end digital strategy, design, and development projects. Working with my teammates, stakeholders, and external vendors I coordinated research, strategy, design, user experie...

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  SBP

  • New Orleans, Louisiana, United States

  • National Marketing Manager

    • Sep 2020 - Aug 2021
    • New Orleans, Louisiana, United States

    As SBP's Marketing Manager, I had the privilege of acting as Product Owner, leading the complete lifecycle of their mobile app from strategy, to design to successful launch. I formulated and prioritized user stories, and worked with vendors and stakeholders to enhance the app's functional...

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  Story Block

  • Greater New Orleans Area

  • Project Manager

    • Jan 2019 - Mar 2020
    • Greater New Orleans Area

    As a project manager, I oversaw web development projects and marketing campaigns for prominent clients such as Hancock Whitney, Avast, America’s Credit Union, and Homesteader’s Life. I managed project timelines and resources, and worked diligently to deliver outcomes that exceeded our clients&#39...

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  Bella Umbrella

  • Greater New Orleans Area

  • Web / Ecommerce Manager

    • Sep 2016 - Dec 2019
    • Greater New Orleans Area

    At Bella Umbrella, I was responsible for maintaining and optimizing the company's e-commerce platform. This involved adding new products with accurate pricing, descriptions, and keywords, ensuring a dynamic online storefront. I also actively managed backend operations by regularly updating fe...

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  1964 Global

  • Greater New Orleans Area

  • Lead Analyst

    • Aug 2018 - Jan 2019
    • Greater New Orleans Area

    As Lead Analyst at 1964 Global, I conducted financial analyses to facilitate both commercial and municipal bond deals. These analyses played a vital part in elevating the Moody's credit rating for a substantial Louisiana healthcare network preceding a $325 million bond issue.

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  The Moran Group

  • Greater New Orleans Area

  • Senior Search Engine Marketing Analyst

    • Aug 2015 - Aug 2017
    • Greater New Orleans Area

    In my role as Senior SEM Analyst, I oversaw a portfolio of 40 clients, strategically managing annual spend exceeding $2 million. Through targeted campaigns and in-depth analysis, I helped clients achieve impactful results, including significant increases in conversions, conversion rates, and clic...

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  Gameloft

  • Greater New York City Area

  • Monetization Manager

    • Jun 2012 - Jun 2013
    • Greater New York City Area
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  LivingSocial

  • Experience Coordinator - Living Social Adventures

    • Jul 2011 - Mar 2012
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  Rebirth Financial

  • MBA Intern

    • May 2011 - Jul 2011
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  Roozt.com

  • Web and Marketing Consultant

    • Sep 2010 - Feb 2011
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  TGP Associates

  • Greater New York City Area

  • Project Manager / Marketing Consultant

    • Apr 2006 - May 2010
    • Greater New York City Area

    As a Project Manager/Marketing Consultant at TGP Associates, I oversaw that were pivotal to client success as well as organization's. I played a key role in developing, coordinating, and optimizing email marketing campaigns for GameTap, contributing to their strategic marketing initiatives. S...

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  The Urban Conservancy

  • Greater New Orleans Area

  • Marketing Intern

    • Jan 2005 - Jun 2005
    • Greater New Orleans Area
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  New Orleans Convention Bureau

  • Greater New Orleans Area

  • Community Relations Intern

    • Jan 2005 - Jun 2005
    • Greater New Orleans Area
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  Tulane University

  • Greater New Orleans Area

  • Financial Aid / Admissions Assistant

    • Jan 2002 - May 2002
    • Greater New Orleans Area
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  Rawkus Records

  • Greater New York City Area

  • Media Relations Associate

    • Jan 2001 - Aug 2001
    • Greater New York City Area
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  Girlie Action Media & Marketing

  • Greater New York City Area

  • Intern

    • Aug 2000 - Jan 2001
    • Greater New York City Area