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Bio

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Doreen Coggeshall is a seasoned marketing and event professional with extensive experience in developing and implementing sales and marketing plans, managing teams, and providing excellent customer service. She has a strong background in public speaking, social media marketing, and new business development. Doreen has held various roles in marketing, event planning, and management, including Director of Community Relations, Community Outreach Liaison, and Marketing Coordinator.

Experience

    • Hospice Liaison
      • Sep 2021 - Present
      • Charlestown, MA

      Responsible for establishing and developing new business contacts, maintaining current relationships and developing and implementing a sales and marketing plan in assigned territory.

    • Community Outreach Liaison
      • May 2019 - Jul 2021

  • Hahn Home Health Care Inc
    • North Easton, Massachusetts
    • Director Of Community Relations
      • Nov 2016 - Apr 2019
      • North Easton, Massachusetts

      Small Boutique private home care agency providing non-medical as well as skilled care to clients aging in place at home, or in an assisted living community. 24/7 as well as live-in Carr available.

  • Comfort Keepers
    • South Shore and Cape Cod, MA
    • Director of Community Relations
      • Oct 2015 - Mar 2016
      • South Shore and Cape Cod, MA

      Local, loving private duty home care company. Provided and developed a sales plan for assigned territory. Applied appropriate referral development strategies with SNF, ALF, COA, Hospitals, Physicians and other professionals to achieve sales goals. Building and maintaining positive working relationships with all potential referral sources. Educated families and clients with suggesting most appropriate home care services needed in addition to offering other health care options to provide the best quality of care and safety of the client.

    • Marketing Coordinator
      • May 2011 - Jun 2015
      • Marshfield, MA

      Responsible for preparation of weekly sales and marketing activity reports. Prepared and maintained quarterly competitive analysis. Tracked and updated master census and weekly move-in census to internal and upper management team. Planned, implemented and facilitated all coordination of professional and consumer events, communicated with other departments including but not limited to scheduling conferences, meeting minutes and presentations. Implemented all aspects of internal transfers including tours, lease signing and resident transition. Coordinated all aspects of move in coordination for new residents and provided appropriate support and guidance to insure successful transition to community

  • FMC Ice Sports
    • Armstrong Arena, Plymouth, MA
    • Director of Skating
      • 2005 - 2009
      • Armstrong Arena, Plymouth, MA

      Directed and coordinated a 200+ enrollment skating school to include recruiting, screening, interviewing and training new employees. Oriented new employees on company policy and procedure drills. Organized and conducted quarterly staff meetings. Maintained detailed records of attendance, financials and student achievements.

  • The Little Wonders Skating School
    • Zapustas Arena, Randolph, MA
    • Owner/Director
      • 1987 - 2005
      • Zapustas Arena, Randolph, MA

      Successfully developed and marketed a private skating school with enrollment of 100 students for children ages 3-6. Created and implemented appropriate programming and lesson plans to encourage skill development and motivation. Hired, trained and directed staff of eight instructors. Designed all advertising campaigns and promotional materials for distribution.

Education

  • 1987 - 1991
    University of Massachusetts Boston
    Bachelor of Arts (B.A.), Sociology with Minor in Health Care
  • 1985 - 1986
    Merrimack College

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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