Experience

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  Wine Cellar - Fine Wine Merchants and Cellarers

  • City of Cape Town, Western Cape, South Africa

  • Chief Marketing Officer

    • Apr 2022 - Present
    • City of Cape Town, Western Cape, South Africa

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  Jack Hammer

  • Cape Town Area, South Africa

  • Digital Marketing and Communications Partner

    • Jul 2018 - Present
    • Cape Town Area, South Africa

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  Cantaloupe Digital

  • Marketing Consultant

    • Apr 2020 - Apr 2022

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  Donna Steyn Digital

  • Cape Town Area, South Africa

  • Founder

    • Jul 2018 - Apr 2022
    • Cape Town Area, South Africa

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  Wine Cellar - Fine Wine Merchants & Cellarers

  • South Africa
  • Beverage Manufacturing
  • 1 - 100 Employee

  • Marketing and Product Manager

    • Jan 2015 - Dec 2016

    Responsibilities:● Manage the marketing team and the production of all campaigns and content● Define and prioritise new online products and features● Product development, from inception to launch, working with the business stakeholders and the technical teams● Optimise user experience● Set strategies to generate traffic and sales, using techniques such as SEM, SEO, PPC, social, email marketing and affiliate programmes

  • Online Marketing Manager

    • Nov 2012 - Jan 2015

    Wine Cellar is South Africa's foremost online wine merchant. I joined the team in 2012 in order to develop a marketing and ecommerce strategy that would transform the company's online presence, diversify the customer base, and rapidly drive growth.

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  -

  • Western, eastern and southern Europe

  • Discovering Europe's finest wine regions

    • Jun 2012 - Sep 2012
    • Western, eastern and southern Europe

    I spent four months travelling through Europe and visiting the continent's most famous wine regions, including the Rheingau, Tokaji, Chianti, Bordeaux and Chateauneuf-du-Pape.

• 

  Liv-ex - The Fine Wine Market

  • London, United Kingdom

  • Marketing Coordinator

    • Apr 2010 - Jun 2012
    • London, United Kingdom

    Liv-ex is a Deloitte Technology Fast 500 company and a Sunday Times Fast Track 100 company. It is currently the world’s leading trading platform for fine wine professionals, with members in more than 35 countries.Responsibilities and accomplishmentsResearch and copywriting:As the lead copywriter, I worked closely with the sales team to deliver in-depth monthly reports and daily posts on the fine wine market. The final page of the Cellar Watch Market Report was published each month in The Drinks Business – Europe’s leading drinks-trade magazine. The blog was a key source of market data and was frequently quoted by Decanter, the Financial Times and Bloomberg.Print and digital marketing:I oversaw the design and production of print and digital marketing materials, including media packs, advertising campaigns, emails, web pages, mobile sites and promotional videos. By closely monitoring the performance of emails and landing pages, I was able to rework those that were underperforming, applying online marketing and usability best practices. I also managed Liv-ex's presence on social media platforms such as Facebook, LinkedIn, Google+ and Twitter. PR:Wrote press releases and arranged interviews with top news providers such as Bloomberg, Reuters and Decanter. In addition, I responded to media queries and acted as a company spokesperson.Presentations and events:I produced presentations for high-profile events in Europe and Asia. In 2011, I coordinated the design and setup of a highly successful company exhibit at the Hong Kong International Wine Fair.

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  Various

  • London

  • Freelance Writer

    • Oct 2009 - Mar 2010
    • London

    I offered writing and editing services to small businesses and private individuals. My clients ranged from catering companies and budding novelists to record labels.

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  Business and Finance Services

  • London, United Kingdom

  • Writer

    • Mar 2009 - Sep 2009
    • London, United Kingdom

    Responsible for writing and editing news articles, company newsletters and marketing materials for GIF Magazine, Global Business and Finance Magazine and other Business and Finance titles.

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  Health24, 24.com

  • Cape Town Area, South Africa

  • Journalism Intern

    • Nov 2008 - Feb 2009
    • Cape Town Area, South Africa

    I provided general support to the editorial team and wrote feature articles for Health24. My articles were also published by News24, MSN Health, MWeb Health, The Big Issue and Die Burger.