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Bio

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Donna Susi is a seasoned marketing professional with 30+ years of experience in managing marketing campaigns, leading cross-functional project teams, and developing strategic programs. She has expertise in project management, marketing, advertising, financial services, and liaison skills. Susi has held various roles at top companies, including Fidelity Investments, Citizens Bank, and Liberty Mutual.

Experience

    • Account Director
      • Mar 2012 - Present
      • Boston, MA
    • Marketing Consultant
      • Jun 2011 - Dec 2011
      • Boston, MA

      Managed the implementation of Charity In Bloom program, a partnership with the Boys & Girls Clubs of Boston and Winston's Flowers whereby 20% of the designated month of December's proceeds of special floral arrangements are donated to the organization.

    • Campaign Manager (contract)
      • May 2009 - Aug 2010

      Led cross-functional project teams in the development and execution of Retail Partnership Delivery marketing campaigns. Collaborated with product teams to define overall strategic direction and project goals. Liaison among multiple parties including project managers, channel managers and line o...

    • VP, Commercial Marketing Manager
      • Aug 2008 - Jan 2009

      Managed marketing and communications programs for Commercial Bank. Advised business partners in developing strategic programs and creative approaches to promote new services and products, utilizing appropriate marketing channels including print, online, PR, direct marketing and internal communic...

    • Marketing Consultant (contract)
      • Jun 2006 - Jan 2008

      Managed development and implementation of acquisition-driven advertising campaigns for Affinity Marketing group. Partnered with Personal Markets clients to develop strategies and creative approaches for sales support programs.

    • VP, In-Store Marketing Manager
      • Mar 2005 - Dec 2005

      Managed marketing for in-store branch franchise for the New England market to achieve annual business and sales goals through results-oriented, cost-effective marketing strategies and programs.

  • Fleet Bank
    • Waltham, MA
    • Senior Marketing Manager, Brand Management
      • 1996 - 2004
      • Waltham, MA

      -Managed development and implementation of Personal Financial Services marketing to achieve business and marketing objectives; created consistent messaging and media across PFS and ensured adherence to Fleet's Brand image. Managed two marketing managers.-Key member of teamthat developed and ...

  • Hill, Holliday
    • Boston, MA
    • Sr. Account Executive
      • Jun 1987 - May 1996
      • Boston, MA

      Directed the strategic planning of all marketing and advertising initiatives for retail, small business, brand and First Community Bank divisions. Supervised the development of two account executives.

Education

  • Boston College
  • Boston College

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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