Experience

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  Associated Builders and Contractors

  • Washington DC-Baltimore Area

  • Senior Director, Public Affairs

    • Aug 2015 - Present
    • Washington DC-Baltimore Area

    Lead communication strategy for a 21,000-member trade association that advocates for the merit shop commercial construction industry before federal, state and local legislators and regulators, works to improve safety on jobsites, develops the construction workforce of the future and provides economic analysis and forecasts. Manage a staff of six responsible for media relations, crisis communications, public relations, content strategy, branding, surveys, social media, video production, the association’s weekly member newsletter, Newsline, and the award-winning magazine, Construction Executive.

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  National Association of Home Builders

  • United States
  • Construction
  • 700 & Above Employee

  • Vice President External Affairs/Industry Communications

    • 2009 - 2015

    Oversaw media relations, public relations, digital content strategy, social media and news publishing while supervising five staff at a 140,000-member trade association for home builders and remodelers. Conceptualized and executed strategies to elevate homeownership as a national priority, enhance the public image of home builders, advocate for legislative and regulatory priorities and drive membership growth and engagement. Prepared executives for live interviews, responded to negative press and conducted media and PR training for members and staff at 800+ local associations.

  • Vice President, Media and Public Relations

    • 2002 - 2009

  • Assistant Vice President, Media Relations

    • 2001 - 2002

  • Director, Media Relations and Special Projects

    • 1999 - 2001

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  Community Associations Institute

  • United States
  • Non-profit Organizations
  • 100 - 200 Employee

  • Vice President, Communications

    • 1997 - 1999

    Managed communication and messaging strategy for 17,000-member multidisciplinary nonprofit and two subsidiaries representing condominium, cooperative and homeowner associations and related product and service providers. Supervised four staff managing communications, websites, nearly 100 for-sale publications and several periodicals (the bimonthly magazine Common Ground, a law journal and professional interest newsletters). Wrote press releases, opinion editorials and speeches, factbooks and brochures. Conducted media relations and PR educational sessions at CAI’s national conferences and public relations training for executive leaders.

  • Director, Media and Public Relations

    • 1997 - 1998

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  National Automobile Dealers Association

  • United States
  • Motor Vehicle Manufacturing
  • 700 & Above Employee

  • Media Relations Director

    • 1996 - 1997

    Primary spokesperson for a 19,000-member nonprofit representing franchised new-car dealers. Positioned NADA as the primary resource for retail automotive industry data among trade, business and consumer media during period of industry consolidation. Promoted NADA’s industry positions, regulatory and legislative goals, salesperson certification program, consumer affairs/public safety initiatives and products. Planned and executed a member image improvement campaign. Planned, organized and executed press conferences; wrote press releases, opinion editorials, speeches and roasts; and developed brochures and press kits.

  • Public Relations Director

    • 1995 - 1996

  • Public Relations Coordinator, 1992-1995

    • 1992 - 1995