Experience

• 

  BJ's Wholesale Club

  • United States
  • Retail
  • 700 & Above Employee

  • Vice President, Integrated Marketing & Creative Services

    • 2011 - Present

    I led the planning, design, deployment, and management of data-driven brand marketing initiatives, comprehensive 360-degree marketing campaigns, and creative strategies that supported various business functions, including merchandising, acquisition, e-commerce, and loyalty programs, within a $20 billion retail organization. I also provided oversight to creative and media agencies. Select Highlights √ Oversaw omnichannel marketing initiatives, which boosted annual sales to over $900 million. √ Directed the development of a three-year strategy that incorporated customer relationship management (CRM) systems and transformed our marketing techniques via digital personalization while improving consumer purchasing experience. √ Coordinated a pilot program test with interdepartmental teams, which resulted in significant sales and was implemented in every organization location. √ Undertook the management of four significant promotional events, which generated millions in additional revenue, strengthening our financial position during critical sales periods. √ Increased optical department revenue by 16% in two years through a comprehensive revision and modernization of service offerings and implementing a strategic three-year business plan. ​ √ Saved millions in consumer packaged products through the collaborative development of strategic marketing and merchandising plans with executive leadership. ​√ Assisted in expanding e-commerce/digital services and boosted member engagement by adopting a "test and learn" methodology while formulating digital strategies in collaboration with the Chief Digital Officer (CDO).

  • Director, Brand Marketing Operations

    • 2008 - 2011

    I led the formulation and implementation of both print/digital marketing strategies and channel campaigns dedicated to augmenting brand expansion, customer engagement, operational efficiency, brand loyalty, and revenue while mirroring the overarching business objectives of the corporation. In this role, I managed and empowered 25+ marketing and brand management professionals using a servant leadership style while cultivating a culture emphasizing professional integrity, synergy, and revolutionary advancements in business and technology. Select Highlights √ Led initiatives to internalize email marketing and print production, which resulted in increased profits, accelerated turnover times, enhanced quality control, and attention to detail. √ I spearheaded the introduction of marketing results dashboards in conjunction with the analytics group, enhancing the decision-making and strategic planning processes of Merchandising DMMs and SVPs through accurate and timely quarterly results.

  • Marketing Manager

    • 2006 - 2008

    I designed and implemented data-driven marketing campaigns and strategies to increase brand awareness and visibility, customer acquisition and engagement, lead generation, market share, and revenues. √ Improved control and marketing efficiency by establishing the in-house agency model.

• 

  TJX

  • Framingham, MA

  • Brand Marketing Consultant

    • 2003 - 2006
    • Framingham, MA
• 

  Hill Holliday

  • Boston

  • Vice President, Management Supervisor

    • 1996 - 2001
    • Boston