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Bio

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Donna Misa is a seasoned marketing and operations professional with extensive experience in managing large-scale marketing programs, leading teams, and driving business growth. She has a strong background in CRM, SEO, project management, and strategy, with a proven track record of improving operating income and increasing gross profit margins. Donna has held various leadership positions in industries such as healthcare, technology, and finance, and has a strong educational foundation in business and technology.

Experience

    • Assistant Systems Specialist
      • Jan 2011 - Present

      Help Desk Specialist supporting Genentech & Roche Scientists, QA, R&D, Field and Corporate employees, providing Customer Service and Technical Support for Computers, Printers, iPhones, Blackberries, iPads in 24 hour Global Call Center- Microsoft Certified IT Professional Enterprise Deskto...

    • Founder | Direct | Online Marketing Manager
      • 2011 - Present

      Attending networking events Researching Industry LeadersTracking Industry TrendsParticipating in Industry Discussions

    • Operations Administrator
      • Jan 2011 - Aug 2011

      • Responsible for all office administration and operations management for fast paced, international training and consulting service including equipment maintenance and vendor relations• Facilitate all Event, Program and meeting coordination including the print and production and delivery of all m...

    • Admin Consultant
      • Aug 2009 - Sep 2009

      As a Direct & Online Marketing Consultant, prepared collateral and content for RFQ's, RFI's for engineering firm offering MEP and LEED Certified Design Collaborative Services, focusing on sustainable energy, electrical, mechanical and water solutions.Performed administrative and HR fu...

    • VP (Acting Also Direct | Online Marketing Manager)
      • Jul 1995 - Jun 2009

      Responsible for planning, management and implementation of all aspects of marketing program including the coordination of all circulation, advertising and sales efforts, copy writing, creative, layout & design, website development and maintenance, product merchandising and strategic pricing.Developed, executed and maintained cross-channel marketing plan including Search Engine Marketing (SEM) via Search Engine Optimization (SEO) & Pay-Per-Click (PPC) Advertising including forecasting, performance and analysis. Produced and circulated 76 page B2B catalog. Responsible for all merchandising, copy writing, layout, strategic pricing and staff training.Directed the activities of 6 department managers including: Customer Service, Accounting, IT, Marketing, Purchasing and HR. Ensured the efficient operation of 3 Nationwide Distribution Centers. Improved Operating Income 4.5%. Increased Gross Profit margin 8 points by stringent negotiations, strategic sourcing and tightened internal efficiencies in areas such as telecommunications, graphic design, print & production and insurance/Worker's Comp. Increased web sales by developing in-depth categorization, content and images. Explored & developed new target markets. Implemented business growth & expansion plans.

    • Direct | Online Marketing Director (Also Acting as Manager)
      • 1995 - 1999

      Director of Marketing Assisted with the sourcing and implementation of CRM package including customization as well as up-sell, cross-sell, demographic and sales history features. Responsible for the management of Call Center, MIS, Customer Service Department, Purchasing, Accounting & Marketing Dept. Managers. Reported directly to the Corporate President. Developed training program to increase Call Center efficiency and improve technical knowledge of sales staff.Took on added responsibilities as there was no replacement for Marketing Manager.

    • Direct | Online Marketing Manager
      • Feb 1990 - Jun 1995

      Managed production efforts for marketing program including coordination of advertising and sales efforts to include print ads, decks, press releases and yellow page advertising. Supervise marketing database. Develop, prepare and analyze marketing reports. Serve as liaison between sales, advertising, marketing, print, production vendors and consultants.Assisted with catalog and sales promotion production including product selection & rationalization, pagination profitability, design & print management, vendor co-op and relations. Prepared marketing reports and spreadsheets. Expedited, measured and analyzed customer profile, performance, cost of acquisition and ROI.Started as Marketing Assistant and promoted to Marketing Manager.

    • Leasing Agent, Asst. Property Manger
      • May 1984 - Sep 1989
    • Branch Manager
      • Jan 1982 - Aug 1984
    • Asst. to District Manager
      • Jan 1982 - May 1984
    • Training Camp Administrator
      • Jun 1979 - Sep 1982
    • EEG Technician
      • Sep 1975 - Sep 1977
    • Certified Chiropractic Assistant
      • Feb 1973 - Sep 1975

Education

  • 2012 - 2012
    Training Camp
  • 2012 - 2012
    Training Camp
  • 2012 - 2012
    Training Camp
  • 2011 - 2011
    Executrain West
  • California Lutheran University
  • Institute of Financial Management
  • Institute of Real Estate Management

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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