Experience

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  HH Global

  • Dallas/Fort Worth Area

  • Creative and Client Services / Print Marketing

    • Dec 2014 - Present
    • Dallas/Fort Worth Area

    Working as a key member of the HHGlobal client operations team, my roles include managing point-of purchase and estore management and procurement supporting 2800 retail locations as part of a client based team. Responsibilities include print procurement planning, estimating, sourcing, technical execution and delivery, budget and savings tracking, and reporting ensuring that operations are contractually compliant and saving targets are met.

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  Cash America

  • Fort Worth, Texas

  • Marketing Director - Creative Services

    • Jul 2008 - Aug 2014
    • Fort Worth, Texas

    Manage in-house creative staff responsible for the development, design, photography, production and purchasing of local and national marketing print campaigns; promotional direct mail, in-store signs and graphics, promotional events, acquisition and retention mailings and franchise marketing materials. Manage materials inventory for marketing print materials, uniforms and apparel and premium give-away items. Offer design and production support for all departments within the organization from HR to Training to develop a cohesive brand message.

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  Pier 1 Imports

  • Fort Worth, Texas

  • Marketing Production Director

    • Nov 1990 - May 2008
    • Fort Worth, Texas

    Responsible for design and print production process; photography, pre-press requirements, color management, purchasing (stock and print), distribution and mail services, point-of-purchase, budgets for all advertising and internal corporate communication projects. Production Management:• Managed $32 million direct mail budget. Analyzed print manufacturing and USPS postage requirements resulting in cost reduction of: 20%.• Managed $8.5 million newspaper insert program. Analyzed media buy and paper stock resulting in cost reduction of: 10%.• Brought editorial publication in-house for a cost reduction of: 20%.• Designed business plan and production schedule as required per project.Performance Highlights:• Implemented first corporate website; developed site plan, managed costs, supplied content, and managed weekly promotional event updates resulting in increased brand awareness and online traffic.• Photo studio management; identified long-term efficiencies and savings of digital photography converting in-house studio from conventional to digital photography. Estimated first-year savings: $500,000 • Launched first national ad campaign in March of 1999, “So Many Reasons to Love Pier 1”. Implemented campaign positioning and philosophy throughout all communications. Received campaign award nomination at 2001 national retail advertising conference.

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  The Arkadia Group

  • Irving, Texas

  • Senior Art Director / Account Executive

    • Jun 1985 - Dec 1990
    • Irving, Texas

    Layout design, photo art direction and client management for key clients; JCPenney (NY and TX), Dillard’s, Wal-Mart, Shepler’s Western Wear, and Safeway Food Stores.Collaborated with client management and buying teams to develop project concepts, photography style, model selection and talent cost negotiation. Presented concepts toclient senior management.Directed photography, cosmetic retouching, copy writing, fashion and food styling, andmanaged client revisions.Managed printing; production timeline, color management, press approvals.