Experience

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  BDA, LLC

  • Boca Raton, Florida

  • Sr. Account Manager

    • May 2019 - Aug 2023
    • Boca Raton, Florida

    ▶ SNAPSHOT: Provided account management and support for Carnival Cruise Line and Orangetheory Fitness, with up to $2.6M in combined sales. Supported accounts across a fleet of 27 cruise ships and 1,200 retail studios, partnering with corporate for both clients. Oversaw team of service coordinators. Provided custom-branded merchandise to increase sales, customer loyalty, and brand engagement across client divisions and buying channels for promotional and retail purposes. Managed product development lifecycle from conception through implementation, including designing, sourcing, negotiating prices with global suppliers, and coordinating logistics. Led corporate custom-branded initiatives for employees, company-wide sales conferences, and summits.▶ HIGH GROWTH● Grew revenue 500%+ in 2.5 years by developing anniversary programs and retail initiatives to drive membership, loyalty, and retail sales.● Generated $199k in product sales, with 30K+ drinkware units sold by partnering with graphic designer in various programs, including analyzing customer feedback, brainstorming solutions, and iterating on designs.● Increased web traffic and up to 300% growth in orders YOY by rebranding Orangetheory custom webpage, performing online marketing, and providing studio support.● Prevented potential loss in product revenue by successfully coordinating warehouse solutions for unused products and pivoting to PPE sales during Covid-19 lockdowns.● Achieved 22%+ above quota for Orangetheory and 8% for Carnival, earning 2022 silver award and owners’ trip.● Gained brand visibility by collaborating with brand team and president of Carnival for New Years Eve Project (Time Square ball drop) for 2 years, providing promotional merchandize for attendees in NYC during televised event.

• 

  Impulse Enterprises

  • Florida

  • Luxury Hospitality Account Manager

    • 2015 - 2018
    • Florida

    ▶ SNAPSHOT:Managed global hospitality accounts including Four Seasons, Trump, Montage, St Regis, and Ritz-Carlton Residences. Charged with driving sales for diverse portfolio of high-end hospitality goods with 800+ SKUs. Served as lead for custom projects, providing design expertise, product development, and sourcing to curate individualized collections. Established and built relationships with procurement and design agencies, hotel general managers, executive chefs, and other key stakeholders. Ensured continued profitability by negotiating between manufacturers and clients to set best price points. Traveled throughout territory and served as company rep for annual events and grand openings.▶ KEY HIGHLIGHTS● Grew revenue 20% in first year and 10% in remaining years by expanding brand through building relationships with potential and existing clients and securing various renovation projects. ● Achieved highest revenue in company history $350K for Four Seasons brand in 2017 by developing company-wide brand standards, creating highly customized product collections, and developing strong c-suite relationships.

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  MECoyne Inc.

  • Boca Raton/Miami

  • National Account Manager

    • 2002 - 2015
    • Boca Raton/Miami

    ▶ SNAPSHOT:Selected and rehired 3 different occasions: National Account Manager (2002). National Sales & Account Executive (2007). National Account Executive (2015). Charged with driving national advertising and partnership program sales for publishing firms and magazine portfolios throughout Florida and Caribbean territories with $1.25M in revenue. Leveraged magazine brands in delivery of cross-platform programs, integrating print, digital, and event marketing. Performed account and territory management throughout Florida and Caribbean. Established and developed relationships with clients and advertising agencies.▶ KEY HIGHLIGHTS● Generated 200% in YOY revenue and market share through relationship development, strategic account management, and territory expansion.● Drove brand recognition by playing key role in leading Food Network concert with 1,000s of attendees, showcasing global cuisines and celebrity chefs. ● Sold $500K exclusive Disney Parks effort in Food Network Magazine, including first ever exclusive editorial sponsorship of kids edition, curated by celebrity chef. ● Secured 27+ pages of new business in Avenue Magazine in 7 months by closing luxury and real estate accounts.● Magazine Portfolio: Food Network Magazine, Audubon, Avenue, Bon Appetit, The New Yorker, Modern Bride, Bride's, Golf Digest, Conde Nast Traveller UK and Forbes Media

• 

  Z-Media Inc.

  • Account Executive

    • Mar 2011 - Oct 2012

    ▶ KEY HIGHLIGHTS● Broke $1M new business with clients including Ally Bank, South Beach Diet Bars, Bacardi Rums, Parlux Fragrances, Katy Perry Fragrances, Volkswagen, Great American Steamboat, AT&T, Chico’s, Coca-Cola smartwater, and Gold Toe.● Magazine Portfolio: Vanity Fair, SELF, Smithsonian Magazine / Digital Properties Broke $1.1 million new business to include Ally Bank, South Beach Diet Bars, Bacardi Rums, Parlux Fragrances, Katy Perry Fragrances, Volkswagen, Great American Steamboat, AT&T, Chico’s, Coca-Cola SmartWater, and Gold Toe. ● Non-Endemic travel accounts to include: Hilton, Greater Ft. Lauderdale, Beaches of South Walton, Sol Melia, Florida Keys and Visit Florida programs across all three titles.