Experience

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  Donna Berger Creative Solutions

  • Chelmsford, Massachusetts

  • Freelance Graphic Designer

    • Nov 2017 - Present
    • Chelmsford, Massachusetts

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  Donna Berger, Illustrator, Designer & Marketer

  • Chelmsford Center for the Arts

  • Creative Manager

    • May 2000 - Present
    • Chelmsford Center for the Arts

    Freelance illustrator, graphic designer and marketing consultant, creating illustrations and designs for books and publications, and design and marketing assignments for business clients.Artist in Residence at the Chelmsford Center for the Arts, 1A North Road, Studio 3, Chelmsford, MA 01824Skills: Branding, Project and Event Management, Copywriting, Graphic Design, GUI Designs, Illustration, Marketing Communication, Email Campaigns, Outside Vendor Management and Photo Retouching and Montage.Design and Marketing Clients: Academy of Notre Dame, Adstream, Apollo, Boston PR Network, Broadbus, Chatterbox, Chelmsford Public Library, Chelmsford Historical Society, Creative Connections, Creo/Scitex Americas, CPR Marketing, Dalim Software, ECRM Imaging Systems, Fantasy Entertainment, Hinkler Education, Holy Huggables, Hubcast, Karstedt Partners, LTD, McIntosh College, NE Geneologist, Omega Specialty, Marcus Marketing, MMI Solutions, MIT (Learning Memory Journal), Presstek, Reef Point, STM, Sunshine Fashion Designs, The American Textile Museum, THE SPACE and The Tripp Company.Illustrations and Graphic Design for Books and PublicationsBill Smith Studios, Blue Flower Press, Brainworx, Byson Taylor Publishing, Compass Point Books, Education Next, Four Lakes Colorgraphics, Good Neighbor Press, Harcourt Little Readers, Hill Holiday New York, Image Partners, kidszip, MCN Learning, Pairpoint Glass, PCI Education, Quarasan, Rigby Education, Scholastic, Scott Foresman, Sonlight Ministries, International, SRA McGraw Hill, Time for Kids and Zaner-Bloser, Inc.

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  Schneider Electric

  • 800 Federal Street, Andover, MA 01810

  • Senior UX Graphic Designer (Visual Designer)

    • Nov 2013 - Oct 2017
    • 800 Federal Street, Andover, MA 01810

    As Data Center UX graphic designer, I develop user experience designs and graphic solutions (logos, icons and diagrams) for Data Center Expert, Prefab Module, NetBotz, Mickey, DCIM Budgetary Tool and DCIM Assets software products. The UX workflow process includes:• Write approach documents to identify user personas, typical issues and other critical requirements• Share approach document with stakeholders to review and provide feedback• Review stakeholder suggestions and decide on appropriate adjustments • Set design schedule• Design low-resolution rough prototypes – using paper or Balsamiq software• Test rough prototypes on coworkers – review and make adjustments as needed• Create usability studies, careful to not ask leading questions that may skew feedback• Test usability study on variety of users – experienced and not experienced• Review results and adjust as needed• Create high-resolution prototypes using Adobe Illustrator or XD Design showing typographic and graphic styles• Develop interactive demonstration prototype for customer product preview In addition to regular job responsibilities…• Organize and curate Employee Art Shows • Teach employee drawing classes• Wise Women member

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  Volt

  • 85 Old Rangeway Road, Billerica, MA

  • Senior Graphic Designer

    • May 2013 - Nov 2013
    • 85 Old Rangeway Road, Billerica, MA

    User Experience Graphic Designer (contractor) at Schneider Electric. Projects include icon and logo creation, research, along with internal/external interviews to create wire frame concepts for new software product. Create graphic page styles working under corporate branding standards.

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  X-Rite Incorporated

  • Field Marketing Manager for North America

    • Mar 2009 - Jan 2010

    X-Rite|Pantone: Color Management Instruments and TechnologiesAs Field Marketing Manager for North America, I was the liaison between sales and marketing for the printing and graphic arts market.Responsibilities: • Development, coordination and implementation of marketing communications strategies for the prepress/print segment. • Field marketing localization for print/digital ads, collateral, web programs, public relations, partner programs (dealers and OEM), social media trade shows and local events. Salesforce was used on a regular basis to implement projects and lead tracking for direct mail, email campaigns, web site tracking, events and other marketing vehicles.

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  Sonus Networks, Inc.

  • Marketing Manager

    • Dec 2005 - Mar 2006

    Sonus Networks, Inc.: IP Voice TechnologyResponsibilities: Project management, copywriting, trade show management, collateral, web content and sales support programs

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  CreoScitex

  • Marketing Communications Contractor

    • Apr 2000 - Feb 2005

    CreoScitex Americas: Prepress Software and Equipment SolutionsWorked as Marketing Communications Contractor and FreelancerResponsibilities: Project/Event Management: Brisque Customer User Group Events, President’s Club Award Program, Customer Marketing Kit, Road Show Kit, Scitex Direct Catalog, Direct Mail Campaigns, Special Event Programs, Magazine Ad Spreadsheets, Trade Shows, Creative: Copywriting and editing, graphic design, outside vendor management, photo retouching and composition and other sales support programs

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  Presstek

  • Speaker for Open House Events

    • Mar 2004 - Sep 2004

    As part of Presstek's DI road show program, I spoke from the creative user's point of view (freelance illustrators and graphic designers) explaining how using a complete digital workflow process worked for color matching quick turnaround and affordability.

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  Agfa Monotype

  • Director of Marketing Communications

    • 1999 - 2000

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  eBusiness Technologies

  • Director of Marketing

    • 1998 - 1999

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  Dalim

  • Marketing Communications Manager

    • Apr 1997 - Dec 1998

    Marketing communications, corporate branding, brochure design and copywriting, public relations, event and trade show management, Web site design/management.

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  Scitex

  • Marketing Manager

    • 1992 - 1997

    While working at Scitex America, I experienced a full range of marketing responsibilities that included product marketing (Blaze and Prismax Creative Workstations), industry marketing (Creative Photo Labs, Color Separation Companies), channel marketing (3rd party--Ilford Photo), applications marketing (defined and ran ROI studies on particular applications for the creative advertising market), marketing communications, and event management (User Group Meetings, Trade Shows, Regional Events, and others).

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  Scitex America

  • Marketing Manager

    • 1992 - 1997

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  Kodak (Eikonix)

  • Demonstrator

    • 1987 - 1992