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Donald Ross is a seasoned executive with 26 years of experience in driving innovation and growth through strategic leadership, market research, and product development. He has held senior executive roles at Ocean Spray and Hercules, PFW, and has a PhD in Nutrition Science and Policy from Tufts University.

Experience

    • President
      • 1998 - Present
      • Boston

      Innovare is a boutique consulting firm that focuses on helping companies and organizations achieve strategic growth thorough customer-centered innovation. Innovare is a front-end of innovation process consulting and research company that takes a knowledge driven approach. Innovare provides a systematic front-end Discovery process followed by creative ideation and concept development. That helps innovation teams build market, technology, and customer needs knowledge that identifies the right problems to solve and the right technologies to apply. That process results in stronger more targeted concepts and higher success rates for new products, services, and technologies.Innovare's services:• Customer and Market Research• Technology Discovery• Strategic Business Research• Concept Development • Front-End of Innovation Process Consulting and Training

    • Director of Innovation
      • 1979 - 1998

      Ocean Spray is major food and beverage company and one of the top consumer food brands. It is a vertically integrated cooperative that is privately help by approximately 700 cranberry growers. My role transitioned from hands-on product development, through product and technology management up to the senior executive for R&D and marketing with responsibility for enterprise-wide innovation. During my tenure we drove organic growth 10 fold to 1.5$ billion in top line through new products. We focused on merging consumer insights with developing technology, inspiring team creativity, and linking innovation process to strategy. Then ensured the organization focused on value chain customer needs to drive success.

    • Product Development - Technical Services
      • Jan 1977 - Sep 1979

      Developed new food and beverages, water soluble stabilizer applications, and natural flavor systems for food companies supporting their product development and commercialization efforts.

Education

  • 1998 - 2003
    Tufts University
    PhD, Nutrition Science and Policy
  • D'Amore-McKim School of Business at Northeastern University
    MBA
  • 1970 - 1976
    University of Massachusetts Amherst
    BS/MS, Food Science and Nutrition

Suggested Services

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Industry Focus. “Biotechnology”

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