Experience

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  Fraser 4 Public Relations

  • Hermanus, Overberg region, South Africa.

  • Proprietor

    • Sep 1981 - Present
    • Hermanus, Overberg region, South Africa.

    Fraser 4 Public Relations handles a full range of services, which include:· Press releases and editorials· Media liaison, both print and electronic· Internal and external newsletters· Product launches and sales promotions· Organisation of conferences and seminars· Online website, radio and TV coverage· Organisation of cocktail parties, golf days and other PR-type functions· Competitions run in the media· Preparation of speeches and public speaking at functions· Sponsorships of sporting events and signage at sports grounds· Marketing strategies in certain specific fields (by arrangement)My personal background includes graduating with a BA degree in English and Communication from UNISA and additionally being awarded diplomas in freelance journalism and marketing management. I am a full member of both the Institute of Marketing Management (IMM) and the Public Relations Institute of South Africa and an Accredited Practitioner in Public Relations (APR). I am a former chairman of the Western Cape branch of the Southern African Association for the Conference Industry (SAACI) (1999/00), having previously served on the committee for 4 years, two years as vice chairman. I was formerly a committee member of the Institute of Marketing Management’s (IMM) Western Cape branch as well.Fraser 4 PR was established in Johannesburg in September 1981. The Consultancy has a built up a long list of clients in various industries, both in Johannesburg and Cape Town, specialising mostly in tourism, property and IT. The business relocated to Cape Town in January 1988 to service a growing list of Cape-based clients and became a highly respected member of the PR community in the City. Relocated to Hermanus in the Overberg region in February 2018 to take up new opportunities.We have adopted a dynamic approach to the PR industry by keeping pace with changes in technology, trends and attitudes.

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  Grindrod King Travel

  • Johannesburg Branch Manager

    • Jan 1980 - Sep 1981

    Manager of Jo'burg & Sandton travel branches and national marketing co-ordinator.

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  Cabana Beach Hotel, Umhlanga Rocks, KZN

  • Sales Manager

    • Jan 1978 - Dec 1979

    I was responsible for the corporate and travel agency sales for the Johannesburg and Durban areas, as well as for conferencing sales and planning.