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Don Lambson

Graphic Design Specialist at Workman Success Systems
Intro Book
Don Lambson, a seasoned marketing professional with 4+ years of experience, holds a BFA in Graphic Design from the University of Utah and speaks fluent Portuguese, excelling in marketing strategy, brand development, and graphic design.
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Location
Sandy, Utah, United States, US
Languages
  • Portuguese Professional working proficiency
Skills
  • Marketing
  • Marketing Strategy
  • Brand Development
  • Creative Direction
  • Magazines
  • Show all
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Bio

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Don Lambson is a seasoned marketing expert with a proven track record of driving brand success. As a Creative Art Director at Durham Brands, he spearheaded the launch of the flagship brand GIMME hair accessories, achieving a #3 U.S. market position in the $1.1B category. His expertise spans marketing strategy, brand development, and creative direction, with a strong background in graphic design and corporate branding. Lambson's extensive experience includes stints at Workman Success Systems, ForeverGreen International - FGXpress, and White Ribbon Week, where he coordinated marketing efforts, designed materials, and executed campaigns in multiple languages. He holds a BFA in Graphic Design from the University of Utah and has received certification in InDesign: Beyond the Essentials. With a strong foundation in marketing, design, and leadership, Don Lambson is well-equipped to drive business growth and develop effective marketing strategies for clients.

Credentials

  • InDesign: Beyond the Essentials
    LinkedIn
    Jul, 2020
    - Apr, 2026

Experience

  • Workman Success Systems
    • United States
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Graphic Design Specialist
      • Jun 2020 - Present

    • Graphic Designer
      • Jun 2020 - Present

  • ForeverGreen International - FGXpress
    • Lindon, UT
    • Marketing Design Manager
      • Oct 2018 - Jun 2020
      • Lindon, UT

      Coordinate Marketing to international client base via emails, blog posts, social media broadcasts and website updates in multiple languages. Conceive, design and execute product package design for U.S. and international manufacturing plants.

  • White Ribbon Week
    • Sandy, UT
    • Creative Art Director
      • Nov 2017 - Jun 2020
      • Sandy, UT

      Coordinate and execute creation of materials for White Ribbon Week including logos, educational booklets, banners, online media, videos, social media. www.whiteribboweek.org

  • Durham Brands
    • 4752 w. California Ave.
    • Marketing Art Director
      • Aug 2007 - Oct 2017
      • 4752 w. California Ave.

      Launched flagship brand GIMME® hair accessories to #3 U.S. market position in the ($1.1B) category. packaging, photography, logo, store merchandising, website, and social media. Sales collateral and presentations led the brand into full distribution across Wal-Mart, Target, Kroger among others.

  • All My Memories, llc
    • Marketing Art Director
      • 2007 - 2008

      Launched AMM Scrapbook Totes and Camera Bags, created upscale pre-launch with online, print and trade show marketing campaigns. Partner program for top 50 buyers resulted in the two best sales months in company history priming the company for a successful sell in 2008.

  • Porch Swing Publishing
    • Creative VP / Cofounder Creating Keepsakes Magazine
      • 1998 - 2007

      Co-partnered to launch Creating Keepsakes Magazine. Utilized 8 years of publication design experience to create a brand that quickly became the "Voice of the Industry". • Defined all aspects of corporate culture including: mission, vision, values, hiring, compensation, goal setting, employee recognition and training. • Nurtured company growth to a valuation of 7 times EBITDA within 5 years. • Pioneered innovative revenue streams: CKU (Creating Keepsakes University), CKOK (Industry Seal of Approval), Scrapbook Hall of Fame, Reader's Choice Awards• Marketing and PR resulted in media appearances in People Magazine, QVC, Public Television and Oprah—Ask me about that sometime.

  • WordPerfect Magazine
    • Orem, Ut
    • Art Director
      • 1991 - 1996
      • Orem, Ut

      • Managed staff of award-winning designers for WordPerfect Magazine, WordPerfect for Windows Magazine and the Jorunal of Air Medical Transport reaching 3000K readers. Executed Art Direction with tight quality-control through all aspects of production including article conceptualization, thumbnails, artist negotiations, art direction of photography, color separations, layout design and press checks. • Art Directed design, layout and illustrations and executed international press checks for Novell newsletters. Print run: 4,000,000.

Education

  • 1979 - 1985
    University of Utah
    BFA, Graphic Design

Suggested Services

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Industry Focus. “Marketing and Advertising”

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