Okay, let’s tackle this. So Don Gidley has 12 years of experience as President of BraceMD, which is a senior leadership role. His skills like Strategic Planning, New Business Development, Marketing Strategy, and Project Management are in demand. Location is Encinitas, California, which is a desirable location for executives. Considering his experience, skills, and location, I would estimate his hourly rate to be around $150, which is on the lower side for a senior executive with these qualifications. However, this is a rough estimate and actual rates may vary based on various factors like industry, company size, and specific job requirements.