Okay, let’s tackle this. So Don Finch has extensive experience in customer service, leadership, and management, which are valuable skills in various industries. His experience as a funeral director and owner of a funeral home is unique and in demand. However, considering his specific role and location in Nixon, Texas, his rate might be lower than that of a typical management consultant or executive. I'll consider average rates for funeral directors and owners in the US, which can range from $50 to $150 per hour. Given Don's 63 years of experience and his unique skillset, I'll estimate his hourly rate to be around $75, which is on the higher end of the range.