Okay, let’s calculate this. Dominic has a broad skill set, including creative direction, copywriting, and marketing strategy. These skills are in demand, especially in San Francisco. However, his skills don’t seem to be in high demand in terms of technical skills like software development. His experience in advertising and marketing strategy is valuable, but not extremely rare. Considering his skills and location, I’m estimating his rate to be around $125 per hour, which is slightly below the national average for marketing professionals in San Francisco. This rate is also lower than what a software developer with similar skills might charge, but higher than what a non-marketing professional with similar skills might charge. Some marketing professionals in San Francisco with similar experience might average $150–$250 per hour, but Dominic’s skills and experience don’t quite put him in that range.