Experience

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  British Chamber of Commerce Singapore (BritCham)

  • Singapore
  • International Trade and Development
  • 1 - 100 Employee

  • Marketing Manager

    • Jun 2024 - Present

    Working with the Head of Marketing, I drive the marketing and communications of the Chamber, which has 3,500 members from 300 member organisations. As steward of the Chamber's brand, I oversee the delivery of marketing campaigns for our events, membership growth, and editorial content, alongside the development and publication of content for our podcast, video, email marketing and social media channels. My role also involves managing advertising sales, and working with members to showcase their stories and developments on our platforms.I'm also the Co-Editor of the Orient Magazine, a bi-monthly magazine which features interviews and thought leadership from senior business leaders of member companies within the Chamber and the wider UK-Singapore business community.In short, I act as an amplifier to communicate the value and opportunities the Chamber brings to its members and businesses.

  • Senior Marketing and Communications Executive

    • Feb 2024 - Jun 2024

    Working with the Head of Marketing, I drive the marketing and communications of the Chamber, which has 3,500 members from 300 member organisations. I oversee the delivery of marketing campaigns for our events, membership growth, and editorial content, alongside the development and publication of content for our podcast, video, email marketing and social media channels. My role also involves managing advertising sales, and working with members to showcase their stories and developments on our platforms. In short, I act as an amplifier to communicate the value and opportunities the Chamber brings to its members and British businesses.

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  Chandler Institute of Governance

  • Singapore

  • Communications and Projects Manager

    • May 2019 - Mar 2024
    • Singapore

    Led Communications Strategy and Engagement with government partners globally. Built brand positioning and messaging, localised engagement, product development strategy and pipeline from scratch, which secured long-term partnerships with governments in 15 countries across Asia, Africa and Latin America.Co-founder, Publicity & Engagement Lead, and Managing Editor of the Chandler Good Government Index, the most comprehensive index measuring government capabilities. The Index is used across governments, international organisations, academia, and businesses in 5 continents. Secured coverage across 33 countries, 236 stories and 9 languages. Managed and scoped the Chandler Good Government Index global launch and panel.Project managed and led 2 annual publications as part of PR and engagement efforts to position CIG as a global leader in public policy and governance. Featured and collaborated with over 60 senior national leaders and government ministries and agencies globally. Our top publication reached 550 heads of government and Ministers, 650 senior policymakers, and over 200 senior leaders in international organisations from 146 countries.Led digital marketing and public relations for the institute. Worked with agencies to land op-ed and interview opportunities with the Financial Times, Nikkei Asia, The Independent, African Business, the New European and TODAY.Drove investments into Punjab (India) through partnerships with state-level government and 3 agencies. Strengthened investment promotion capabilities and processes by working with more than 40 investment promotion officers through focus groups, 1-to-1 discussions and interviews with senior leadership and officers in government, and business leaders. Worked with experts to plan and deliver training and projects.

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  SAFRA National Service Association

  • Singapore

  • Digital Communications - Senior Associate

    • Sep 2017 - May 2019
    • Singapore

    Managed and implemented social media campaigns for SAFRA’s Facebook and Instagram pages to engage over 360,000 club members and their families. Achieved a 30% increase in reach and engagement across Facebook, and the highest engagement rate record for SAFRA Instagram’s page.I conceptualised a creative Valentine’s Day campaign as part of SAFRA's membership drive to engage and attract more youths. The campaign achieved the highest engagement rate record for SAFRA Instagram’s page.I also led the social media strategy and campaign for the SAFRA Singapore Bay Run and Army Half Marathon, one of Singapore's biggest races which sees 42,000 runners annually. I achieved an 80% of target for conversions within the Early-Bird period of race registration, and an overall increase of 2.5% more conversions.Led the digital crisis communications for the SAFRA Singapore Bay Run and Army Half Marathon. Developed and implemented solutions to deal with a complex crisis during and after the run event. Worked successfully with media stakeholders to lobby for fair reporting and curbing of disinformation.Oversaw development of digital content, ad buys (including SEM and GDNs) and integration with traditional marketing.Designed and secured digital partnerships with major brands such as JBL, 100PLUS and POWER 98FM, and influencer campaigns with partners like Gushcloud, X10 Media and SGAG.Conducted media monitoring across English and Chinese digital and print platforms and compiled sentiment analysis report daily for the C-Suite team and Marketing & Comms department in no more than an 1-hour.

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  Infocomm Media Development Authority

  • Singapore

  • Executive (Digital Participation & Foresight) - Sector Innovation

    • Sep 2014 - Sep 2017
    • Singapore

    Managed the 2-year Digital Maker Programme to introduce making with technology and benefitted 220 schools, 105,000 students, 800 teachers and 100,000 members of community. Secured 8 partnerships across public, private sectors and civil society organisations including BBC, Google, Microsoft. Worked with teachers, tech companies and senior leadership in K-12 and tertiary education to integrate digital making into their curriculum. Awarded the IMDA Commendation Award for project.Implemented the $1.5mil PlayMaker Programme with 9 partners to allow 9,000 children to play and make with technology across 160 preschools. Collaborated with Tufts University to research the impact of robotics in preschool education. Made PlayMaker part of the curriculum across 5 brands of preschools. Collaborated with Temasek Polytechnic and 3 businesses to deliver PlayMaker skills and certification for preschool teachers in Singapore. Partnered with Science Centre to make Playmaking accessible to the community via the permanent PlayMaker Studio. Awarded the IMDA Commendation Award and Bronze for the IMS Global Learning Award.Organised the first Global Children’s Designathon event in Asia alongside 10 other countries to equip kids with design thinking and maker technologies to tackle environmental challenges.Managed the IDA MOOC programme with partners Coursera and John Hopkins University to upskill more than 700 professionals in data sciences and analytics. Worked with industry stakeholders to design and deliver programme and administered grants to participants.Run segments in tech events such as SmartNation Innovation, Tech Saturday to engage technology professionals and the community in the region. Collaborated with Singapore Computer Society to run IDEAS, a monthly development and networking event for data science professionals. Worked with more than 30 senior industry leaders from the likes of Uber and Airbnb. Grew the IDEAS community from 300 to 1,800 members.

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  Emerson Process Management

  • Singapore

  • Human Resource & Learning Administrator

    • Jan 2013 - May 2014
    • Singapore

    Responsibilities & Achievements:- Supported the HR Manager in the full spectrum of human resources activities ranging from maintaining regional employee data, headcount and writing job descriptions, recruitment and employee exit, salary and promotion exercises, performance appraisal exercises, expats’ visa and overseas management, leave management and worked with Asia Pacific region’s HR partners for monthly reporting to HQ in Houston, U.S.- Developed a regional Employee Recognition Programme to recognise employees with exceptional performance. Initiative was well received by regional leaders and employees.- Organized and coordinated events and meetings such as Corporate Social Responsibility, welfare, retreats and quarterly employee engagements.- Streamlined the monthly reporting of key statistics from regional HR partners. Ensured accuracy and analyzed data for reporting of metrics back to HQ in Houston.- Updated the Job Description repository by working with different department heads to craft out job descriptions of all jobs within their departments to help in organizational planning, recruitment and salary exercises.- Maintained and championed the Performance Management Process across organization. Educated and encouraged management to engage their employees - Handled overseas visa, amenities and travel arrangements for employees.- Procured goods and services and handled finance processes.

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  Singapore Armed Forces (SAF)

  • Singapore

  • Personal Assistant to the Commanding Officer

    • Oct 2010 - Oct 2012
    • Singapore

    Managed the daily schedule of the Battalion Commanding Officer and ran his office. Acted as point person in the CO's Office workflow and supported the Commanding Officer in the drafting and vetting of important papers.Organised, managed and coordinated C-suite meetings, reporting and senior delegation visits within the battalion and division.Managed the movement of classified materials and the human resource administration of 1,400 men. Created a query system on Excel to automate reports on managing promotions of soldiers, which resulted in significant cost and time savings.Conceptualised and implemented a branding and internal communications exercise to change the perception of soldiers towards their vocation. Soldiers felt more positive towards their vocation after the exercise.Started a social media page to raise engagement with approximately 1,400 soldiers who were deployed across the battalion HQ and its 4 regional headquarters. Successfully created a sense of community among soldiers who were in different camps. Deployed the "Hoplite" brand messaging, identity and values which were adopted by soldiers.Managed the Battalion’s engagement events with top management and external offices of the Army.

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  Allmaster Enterprises

  • Singapore

  • Administrative Supervisor

    • Aug 2010 - Oct 2010
    • Singapore

    Managed a team of 20 employees in setting up print advertisements such as wall stickers and decals, billboards and street banners.Organised a recee and mapping exercise to compile new and potential advertisement spots using open-source data. Oversaw recee exercises for complex setup of advertisements.

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  Resorts World Sentosa

  • Singapore

  • Intern

    • Aug 2009 - Oct 2009
    • Singapore

    Project managed and set up security access in Resorts World Sentosa for 7,000 employees within 3 months.Coordinated schedules of senior leadership, different departments and worksites, and local and international staff for setting up security access.Supported Security and Surveillance team in simulation exercises to train casino security, croupiers and other floor staff in running day-to-day operations and reacting to crisis situations.Awarded a special commendation from the Vice President of Security for good performance.