Experience

• 

  Foschini

  • South Africa
  • Retail
  • 200 - 300 Employee

  • Creative & Conceptual Manager

    • Sep 2022 - Present

  • VM Creative & Conceptual Manager

    • Apr 2022 - Sep 2022

• 

  TFG (The Foschini Group)

  • South Africa
  • Retail
  • 700 & Above Employee

  • Visual Merchandise Coordinator at @Home

    • Apr 2015 - Apr 2022

    Working within the marketing department I am responsible for developing and delivering on key strategic objectives concerning visual merchandise for a leading retail homeware company based in Cape Town.Duties include:- Monthly campaign shopfront window conceptualisation & designConceptualising windows for each campaign Facilitating mock-ups and in-store tests of window concepts/fixturesDesign of marketing collateral and distribution to stores.Liaising with existing suppliers as well as building new relationships with suppliersSupporting the roll out of creative / brand windows across all store conceptsCreation of monthly instruction manuals to support each window launch-Store layout/designFixture developmentProps (sourcing and developing)All print material (all in store & other marketing collateral)New concept store (design of bespoke fixtures, print collateral, store layout and design)Coordinating all props and fixtures for new store openings as well as communicating with field teams to ensure that the design is executed in line with the brand vision/goals.Space planning of Furniture stores for seasonal launches-Project ManagementManaging projects to meet key strategic goals and objectives

  • Visual Merchandiser, Furniture Specialist at @home

    • May 2014 - Apr 2015

• 

  The Platinum Group Pty (Ltd)

  • Cape Town Area, South Africa

  • National Visual Merchandiser - Urban Degree, Youth Brand

    • Aug 2012 - Aug 2013
    • Cape Town Area, South Africa

    Working for The Platinum Group as the National Visual Merchandiser for Urban Degree I was on the brand team that answered to the CEO with strategic decisions to drive the brand forward & was required to be a holistic brand leader in all aspects;- I learnt that time is critical and to not over or under react to any situation as retail is constantly changing.- I was responsible for the window campaigns each season.- I learned to work with existing concepts, as well as come up with my own.- I was also involved with the overall appearance and layout of the stores across the country. - I monitored the sell through rate of the merchandise and learnt how to take measures against those figures, bearing in mind not to under or over react to situations as retail is complex.- At the end of each season I was involved with a SWOT of each garment in store and benchmarking exercises to develop the best product for our customers. - I was also involved with the monthly training of new teams across all our stores and constantly coached and mentored the team members that I was responsible for. -I also developed new brand specific systems and processes and assessed the implementation & success thereof.- I also learnt how to be a specialist in my role and a generalist within the company to reach KPI's.

• 

  SAOTA

  • Cape Town Area, South Africa

  • Interior Design Intern

    • Jun 2011 - Aug 2011
    • Cape Town Area, South Africa

    - Worked on a luxury residence in Seychelles, - Detailed joinery drawings for construction- Helped with staging of houses for photo shoots.- Learnt to negotiate with suppliers- Detailed plans for contractors -Had to take initiative on each project and make complex design decisions.

• 

  Boogertman + Partners Architects

  • Johannesburg Area, South Africa

  • Graphic Designer

    • Feb 2007 - Feb 2009
    • Johannesburg Area, South Africa

    - Responsible for the rendered technical plans as well as presentation brochures for many large scale local and international developments.- I also created adverts that featured in many design magazines.- Learnt to work under pressure, in a team as well as carry a project on my own. - Learnt to work to strict industry deadlines.

• 

  Hollywood Displays

  • Johannesburg Area, South Africa

  • Craftsman

    • Jan 2007 - Mar 2007
    • Johannesburg Area, South Africa

    Assisted in construction of various furniture and display pieces used for merchandising in retail spaces.Although I was there for a short period, I learnt the importance of merchandisingdisplays being eye-catching yet functional, practical and durable at same time.