Experience

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  Shorelight

  • Vice President Of Government Affairs

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  Shorelight Education

  • United States
  • Higher Education
  • 500 - 600 Employee

  • Vice President of Government Affairs

    • Nov 2016 - Present

    • In consultation with the COO and General Counsel, the VP of Government Affairs supervises and directs strategy for multiple resources including federally registered lobbyists, legal counsel, and public relations personnel.• Administering the cross-functional development of a 2 year strategic plan to identify, research, and advance public policy priorities in state and federal government• Serving among SL Operating committee as the primary relationship manager of key congressional, federal agency, and administration officials• Monitoring the external environment to identify and understand important emerging policy trends and key stakeholders that will have an impact on policy, commercial and corporate goals. • Policy priorities relate directly to the lawful enrollment of international students and the impact of changes in US immigration policy, agency regulation of higher education, and the administrative process for issuing F-1 student visas.

  • Vice President of Technology Strategy

    • Jun 2020 - Jul 2022

    • Work directly with cross-functional stakeholders to architect major components of the technology roadmap by driving the strategic development of profitable, innovative, and market leading digital product lines supporting Shorelight signature student experience and driving growth• Direct Technology Product Management portfolio teams to engage with other matrix teams, Engineering, Product Development (Academic), Marketing, Finance, Sales, and Engineering to build effective high-quality solutions on-time, on-scope, and on-budget• Maintain the unique accountability within the executive team of ensuring the entire company understands the vision and direction for the REACH product suite to facilitate business process innovation and technology integration. • Advise the CTO on technology resource prioritization by leading the cross-functional REACH Strategy team

  • Vice President of Enrollment Management

    • Dec 2015 - May 2020

    · Created and scaled a global enrollment service operation with 24/7/365 coverage with regional hubs in the US, China, Dubai, Vietnam, and Colombia going from 10 to 100 professionals while managing 35,000 applications for 22 universities· Developed a diverse talent acquisition and retention strategy to build a multi-cultural/lingual team to enable "local" conversion and multiple entry requirements (Under Grad and Post Grad) · Engineered a strategic technology capability to maximize global processing capabilities, leveraging data analytics for sound student outcomes and success· Partnered with Shorelight CTO to blueprint, develop and update Shorelight’s proprietary technology platform: an industry-leading B2B digital service portal enhancing user ease and improving ROI· Led (2) university partnership Steering Committees, University of Dayton and Cleveland State University establishing the charter for International Student experience, recruitment and outcomes

  • Regional Director, South and South East Asia

    • Oct 2014 - Dec 2015

    • Responsible for establishing legal business entities in Hong Kong and Vietnam to comply with local regulatory practice for a foreign-owned business.• Executed market entry strategy for a new education provider and portfolio of US universities with little previous activity in the region.• Established a multi-channel student recruitment network across several emerging markets.• Hired, trained, and managed local staff in India, Vietnam, Indonesia, Malaysia, and Thailand.• Executed a national market launch and public relations campaign for Auburn University including a 12 city roadshow through China, India, and SE Asia.• Hired local contractors to build physical office space for a fast growing enrollment team including marketing, recruitment, and admissions personnel.

  • Director, Marketing and Partner Operations

    • Oct 2013 - Oct 2014

    Shorelight Education funds and manages joint venture partnerships with universities to drive institutional growth, create new revenue streams, and expand options for students. Shorelight brings the capital of a private equity firm, the global reach and assets of a multinational corporation, the know-how of seasoned higher education operators, and the values of a mission-driven institution to our partnerships.

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  Navitas at UMass Boston

  • Boston, Massachusetts, United States

  • Assistant Director, Marketing

    • May 2010 - Oct 2013
    • Boston, Massachusetts, United States

    •Manage marketing and sales team and lead the execution of recruitment strategy in all markets globally.•Develop international marketing plan (including objectives, sales forecasts, and budgets) based on research and analysis.•Part of the initial start-up team to launch college and execute contract with UMass Boston faculty and administration.•Oversaw product branding and positioning strategy for all collateral related to partnerships in the UMass system.•Executed e-marketing and social media strategy including the adoption and implementation of Sales Force and Marketo.•Grew annual enrollments from 0 to 200 within 3 years generating annual revenues exceeding $4 million.•Authored regular briefings for senior management regarding changes in Federal and State legislation as well as government and professional association policy relating to international education recruitment.•Develop broad policies for salability of new products and entry strategy into emerging markets such as Myanmar, Russia, Kazakhstan, South Africa, and Zimbabwe.

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  The Advisory Board Company

  • Washington, District of Columbia, United States

  • Associate Director

    • Jun 2009 - May 2010
    • Washington, District of Columbia, United States

    •Building relationships by meeting with senior executives (CEO, CFO, CMO, etc.) to discuss their business issues, present best practice solutions and convey the value proposition of The Advisory Board’s services •Marketing a portfolio of research programs within the Advisory Board’s strategy, clinical and operations terrains. •Responsible for driving acquisition of new business within an assigned territory through a consultative selling process.•Developing and executing strategic plan for selling services within an assigned prospect pool•Providing insights from marketing visits to inform future research initiatives and new product development inquiries•Successfully negotiating and acquiring new clients and expanding memberships for existing clients•Meeting quarterly and annual revenue goals

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  EduGlobal China

  • Beijing, China

  • Business Development Manager, North America

    • Jun 2007 - May 2009
    • Beijing, China

    •Crafted and implemented penetration and development strategy for a new business unit.•Designed and led client service training for a multi-cultural team of 5 account managers.•Attracted 20+ new clients and increased sales volume by 500% within 12 months.•Established a multi-channel sales network with partners in both N. America and China.•Spearheaded the adoption and implementation of a CRM system to improve process management within multiple sales units.•Cultivated several key corporate partnerships to strengthen the competitive position of the company.•Responsible for liaising with officials at the U.S. Dept of Commercial Services and the U.S. Embassy in Beijing.

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  The White House, Council on Environmental Quality

  • Washington, DC

  • Energy Policy Intern

    • Jan 2007 - Apr 2007
    • Washington, DC

    •Provided research support to implement the Asia Pacific Partnership, an energy policy focused on global climate change.•Coordinated interagency communication to execute the National Nanotechnology Initiative.•Worked with senior legal counsel to prioritize high-level documents for congressional oversight requests.•Drafted legislative briefings for senior staff based on attendance at congressional hearings.

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  University of Cincinnati

  • United States
  • Higher Education
  • 700 & Above Employee

  • Student Administrator

    • 2005 - 2007

  • Administrative Assistant to Vice President of Communications & Marketing

    • Apr 2006 - Dec 2006

    •Managed a wide range of projects involving public policy advocacy, marketing, and public and media relations.•Lead corporate fundraising for project with U.S. Department of Energy

  • Student Body Vice President

    • Apr 2005 - Apr 2006

    •Created and managed an $112,000 budget allocated from the University’s general fee.•Responsible for oversight of 300 student groups including funding, promotion, and registration•Designed and implemented a $744,000 inner-city transportation system which will service both the University of Cincinnati as well as the Greater Cincinnati area.

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  Nielsen Company

  • Cincinnati Area

  • Project Management Co-op

    • Sep 2005 - Jan 2006
    • Cincinnati Area

    •Anticipated unforeseen client business needs in Eastern Europe resulting in the necessary last minute redesign of a large scale project. •Assembled data collection tools based on product category and designed questionnaires measuring consumer appeal of product concepts.•Scheduled project tasks in a service shop environment among six or more interdependent departments.

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  Nielsen Company

  • Model Development Co-op

    • Jun 2003 - Jun 2005

    •Assisted in improvements to a proprietary analytical tool, BASES Global Forecasting Model, which is the most integral instrument of BASES consulting services.•Initiated a professional relationship with the South Africa Statistics Bureau which led to obtaining crucial data in a population forecasting study.•Recognized as ACNielsen BASES Honor Scholar