Experience

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  Freelance Copywriter

  • Boynton Beach, FL

  • Senior Copywriter

    • Sep 2017 - Present
    • Boynton Beach, FL

    As a senior copywriter and creative director with years of agency and corporate experience, I’ve developed award-winning, multi-channel campaigns that delivered measurable results for blue chip brands. If you’d like to inject a shot of fresh thinking into your next marketing project, let’s talk about how I can put my experience to work for your business. Call me today at 937-367-9310.**********************Recent projects include: Videos (brand awareness and direct response), social media campaigns, websites, direct mail, product catalogs, TV campaigns, and brochures.You can see samples of my work — and read the stories behind them — at www.domcimei.com.**********************

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  Novation Settlement Solutions

  • West Palm Beach, FL

  • Senior Vice President of Marketing

    • Nov 2015 - Sep 2017
    • West Palm Beach, FL

    Led the entire marketing function for this category-leading financial services firm. In support of three brands, I directed and managed strategy, creative development and execution across all channels including direct mail, print, video, collateral, SEO, SEM, digital display advertising, brand content, social media, website design and development, as well as public relations. Also, wrote strategy-driven, short and long format copy and content for branding and direct marketing initiatives.While directing several outside marketing agencies in the implementation of programs, I partnered with fellow senior managers in aligning marketing initiatives with corporate objectives to ensure the best return in terms of generating qualified leads and driving revenue.•WROTE & DIRECTED TELLY AWARD WINNING VIDEO. Financial Services and Banking category.•PARTNERED WITH OTHER STAKEHOLDERS TO DEVELOP NEW BRAND STRATEGY & GUIDELINES. Revitalized the brand voice with all-new website copy and content, forging a deeper connection with target audience. •SIGNIFICANTLY EXCEEDED RESPONSE GOALS MONTH OVER MONTH. Average monthly spend reduced by 35%.

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  Life Extension

  • United States
  • Alternative Medicine
  • 400 - 500 Employee

  • Marketing Copy Manager

    • Nov 2013 - Oct 2015

    Led development of concept, copy, content, brand positioning, and strategic messaging for this leading health and wellness company. Managed and coached copy group. Created concepts and wrote targeted copy/content in support of branding, direct, and retail B2C and B2B marketing initiatives. Developed integrated marketing communications campaigns across multiple channels. Member of marketing leadership team.•DEVELOPED INTEGRATED CAMPAIGN THAT LAUNCHED A NEW NATIONAL BRAND. Included website, landing pages, video, e-mails, blogs, whitepapers, and print materials that targeted both B2C and B2B communities.

  • Senior Copywriter

    • Feb 2012 - Oct 2015

    Wrote general and direct marketing copy and content in both short and long copy formats. Partnered with cross-functional teams to drive integrated brand messaging across a broad range of traditional and digital channels including print, direct mail, catalogs, TV, radio, video, POS materials, websites, landing pages, banners, e-mail, and interactive white papers. Created online-offline synergies. •DOUBLED RESULTS AND DRAMATICALLY IMPROVED ROI. Wrote a product catalog that used inspirational copy to drive 4.1% response — double the previous effort — with an ROI of almost 800%.•WROTE AND PRODUCED FIRST NATIONAL CORPORATE TV CAMPAIGN. Dramatized the brand promise with a series of dynamic spots which positioned the company as a pioneer in medical research.

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  Martino Flynn

  • Pittsford, NY

  • Creative Director/Senior Copywriter

    • 2011 - 2011
    • Pittsford, NY

    Led creative development, branding/messaging strategy, and execution on all assigned accounts, including MetLife. Developed concepts and wrote copy in all channels.

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  DBC Marcom

  • Creative Director & Senior Copywriter

    • Jan 2009 - Dec 2010

    Wrote advertising, direct marketing, brand content, and strategic messaging, encompassing both online and offline solutions. Clients: The Marketing Grid, Evans Bank, G&G Fitness, Connors & Vilardo, Roswell Park Cancer Institute, The Brothers of Mercy, Just Energy, Brown & Kelly, NRD Advanced Static Control, Commerce Energy and Goulah Design Group.•CREATED BRAND STRATEGY AND WROTE WEBSITE CONTENT FOR ONE OF THE REGION’S OLDEST AND LARGEST GENERAL PRACTICE LAW FIRMS. Redefined the brand and positioned the firm as offering a unique practice, combining a legacy of excellence with a contemporary perspective.•WROTE CAMPAIGN FOR LARGE SPECIALTY RETAILER. Used pointed humor to break through the noisy retail environment and engage prospects at their level of self-interest.•CREATED B2B LEAD GENERATION CAMPAIGN FOR REGIONAL BANK. Combined unexpected creative with highly competitive positioning and a powerful offer to secure appointments for relationship managers. ******To discuss how I can put my experience to work for your business and your clients, call me now at 937-367-9310. ******

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  SKM Group

  • Executive Vice President, Chief Creative Officer

    • Aug 2006 - Dec 2008

    Spearheaded entire creative function from input through post-launch results. Led branding, creative strategy, content creation, and conceptual development. Deepened client relationships. Instrumental in winning new business. Key member of agency leadership. Developed positioning, created concepts, and wrote marketing communications copy for all agency clients. Drove brand content through multiple channels. Created online-offline campaign synergies. Recruited, managed and coached cross-functional teams. Managed budgets, developed needs assessments, assigned resources. Led team presentations. Clients included First Choice Power, SunTrust, Time Warner Cable, InterBay Funding, Dell, Buffalo Niagara International Airport, American Benefits Consulting, Tops Supermarkets, Studio Arena Theatre and AAA.•SHAPED STRATEGIC DIRECTION. Partnered with other members of leadership team to define and develop SKM’s brand. Introduced Brand Experience Statement concept that was instrumental to new business strategy.•ACQUIRED MAJOR RETAIL ACCOUNT. Partnered with stakeholders to acquire business. Developed repositioning strategy and campaign. “Neighborhood place to save” concept positioned client for dramatic growth.•TRIPLED RESPONSE RATE. Provided leadership for pioneering direct mail campaign that pitched cable brand’s bundled offer. The “billboard in the mail” styled initiative reversed market attrition. Delivered triple response rate over all prior efforts combined.•WROTE, PRODUCED AND DIRECTED SERIES OF LONG AND SHORT FORM VIDEOS FOR FIRM’S LARGEST CLIENT. Managed budget, production and post production process, developed needs assessments, and assigned resources to achieve the greatest efficiencies.•DEVELOPED CONCEPT AND PRODUCED SERIES OF 6 PODCASTS FOR MAJOR FINANCIAL SERVICES COMPANY. Selected music, casted talent, and managed scheduling. •WON ADDY, BMA, & SUMMIT INTERNATIONAL AWARDS.

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  BRC Marketing

  • Executive Vice President, Executive Creative Director

    • 2002 - 2006

    Drove advertising / branding / direct marketing strategies from concept to execution. Efficiently and cost-effectively managed creative process and workflow. Key member of agency leadership.Deepened client relationships. Instrumental in winning new business. Managed and motivated teams to ensure delivery of world-class creative solutions. Initiatives included direct mail, print, websites, landing pages, email campaigns, banners, interactive, and videos. 
Clients included Sun Microsystems, NCR, Teradata, Kia Motors, McGraw-Hill, Cintas, Parus Interactive, and Reynolds and Reynolds.•WROTE AND PRODUCED SERIES OF VIDEO WEBISODES, DEMONSTRATING REVOLUTIONARY INTERACTIVE PRODUCT. Casted talent, selected music and directed development of animation.•CATALYZED LAUNCH OF SOPHISTICATED IT SOLUTION. ACHIEVED 9.29% RESPONSE ($10+ MILLION IN ORDERS WITHIN 90 DAYS). Managed integrated, multi-channel campaign for billion-dollar networking solutions company. Program utilized high impact 3D mail, sweepstakes, flat mail, and online initiatives to drive senior executive prospects to landing page.•BRAND-BUILDING CAMPAIGN ranked by Starch Study in top seven of most remembered ads and 32 POINTS AHEAD OF COMPETITION. Drove success of rebranding efforts via trade print campaigns.•BEST EVER RESPONSE RATE: 14.6%. Created and managed blockbuster cross-channel, online-offline campaign for premier systems company. Targeted developers nationwide.•WON ADDY & SUMMIT INTERNATIONAL AWARDS.

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  SKM Group

  • Executive Vice President, Creative Director

    • 1993 - 2002

    Recruited, managed, and mentored creative teams. Created highly effective strategies, advertising, and marketing communications campaigns which included print, broadcast, direct mail, video, and digital.Clients included GMAC Insurance, Citibank, Hilton, PNC Bank, KeySpan Energy, HSBC, University at Buffalo, SunTrust, HartMarx Corporation, Jim Murphy Pontiac/GMAC, Barnett Bank, ABN/AMRO, Chancellor Beacon Academies, and Junior Achievement.•RAISED BRAND AWARENESS FROM 0% TO 47%. ACHIEVED 7% CONVERSION RATE WITHIN FOUR WEEKS. Oversaw multi-channel launch campaign for major auto insurance industry brand. Aggressively pitched SKM’s offerings to win business and launch brand from ground zero.•EXCEEDED PREVIOUS RESULTS 500%. Wrote B2B lead generation direct mail program for energy marketer. Leveraged award-winning creative to overcome prospect objections.•OUTPERFORMED PROJECTIONS 272%. NEW ASSETS TOTALED $7 MILLION. Created and managed super-regional bank’s aggressive customer acquisition campaign targeting affluent households across three states. •Won GOLD NATIONAL ADDY, CAPLES, BMA, & TELLY AWARDS. SERVICE AWARD, ART DIRECTORS/COMMUNICATORS OF BUFFALO.******To discuss how I can put my experience to work for your business and your clients, call me now at 937-367-9310. ******

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  Art Directors/Communicators of Buffalo

  • President

    • Jan 1998 - Dec 1998

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  Rapp Collins Worldwide

  • Senior Vice President, Creative Director

    • 1988 - 1992

    Led creative teams in the development of multi-channel direct marketing and advertising campaigns. Clients included Reebok, New England Telephone, Blue Cross and Blue Shield, Lotus, Christian Science Publishing Society, Massachusetts Society for the Prevention of Cruelty to Children, and Bank of Boston•ACHIEVED 79% RESPONSE FOR MAJOR FINANCIAL SERVICES B2B LEAD GENERATION CAMPAIGN.•WON ECHO, NEDMA, & ADDY AWARDS.

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  Tucker Wayne and Company — now 22squared

  • Senior Copywriter

    • 1984 - 1988

    Co-founded direct marketing division and served as its creative head.Clients included American Cyanamid, BellSouth, CSX Corporation, Goodmark Foods, NAPA Auto Parts, and Trust Company Bank.•WROTE MULTI-CHANNEL CAMPAIGN FACILITATING BRAND’S COMEBACK AND DRIVING 30% INCREASE IN SALES, 15% IN AWARENESS. •WON ADDY, DMA SOUTHSTAR, & BEST OF NAMA AWARDS.