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Bio

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Dirk Vandeman is a seasoned advertising professional with a strong background in creative direction, broadcast, and interactive advertising. He has worked with various clients, including major global launches and ongoing campaigns. Dirk has also taught integrated concepts at the Academy of Art University and has experience in writing, editing, and creative directing for multiple media platforms. He is based in San Diego, California.

Credentials

  • SCUBA
    NAUI Pacific Rim

Experience

  • Freelance (Self employed)
    • San Diego, California, United States
    • Content Manager
      • Jun 2023 - Present
      • San Diego, California, United States

  • Contract
    • North America
    • Consumer Advocate
      • Mar 2019 - Present
      • North America

  • Freelance
    • United States
    • Copywriter / Creative Director / Brand Development Lead
      • Mar 2023 - Aug 2023
      • United States

      Media, Advertising, Branding, Communication, Marketing, Multi-media, Campaign development

    • Senior Writer
      • Jan 2016 - Mar 2023
      • Remote

      Creating and developing ads for some of the world's largest IT companies including: Apple, Lenovo, Cisco, Microsoft, within Agency Ingram Micro. Wrote short- and long-form content, specializing in video, digital, posters and everything else.

  • ExpertsUnlimited
    • Southern California
    • Writer / Content Manager
      • Apr 2014 - Jan 2016
      • Southern California

      Writing and ads, creating video, collateral and managing content for multiple accounts.

  • Dent Advertising Agency
    • Greater Los Angeles Area
    • Creative Director
      • Oct 2013 - Feb 2015
      • Greater Los Angeles Area

      Working with terrific clients to raise their bottom lines and elevate their brands.

    • Marketing Coordinator
      • Apr 2013 - Apr 2014
      • San Marcos, CA

      Managing content for multiple social accounts, writing, editing and creative directing monthly newsletter, eblasts, print ads, etc. Working directly with Director of Operations, Director of Golf, Director of Agronomy, Director of Food and Beverage and Director of Sales and Marketing to help build membership, increases sales, improve branding, increase market outreach, etc. Also worked directly with GolfNow representatives to improve bottom line by promoting Stay and Play packages as well as tee times and membership drives. Oversaw major increase of social media followers by no less than tenfold. Moderated yelp! accounts. Worked with vendors to procure everything from branded golf bags, to yardage markers, to course signage, to clothing and accessories, etc.

    • Senior Interactive Copywriter
      • Jan 2013 - Feb 2013

      Concepting/writing eblasts, brochures, print, video and television for Mazda North America.

    • Senior Copywriter
      • Oct 2012 - Dec 2012
      • Costa Mesa

      Duties included writing broadcast: TV, radio and other media for major global launches and ongoing campaigns.

  • NYCA
    • Encinitas
    • Senior Writer
      • May 2010 - Feb 2011
      • Encinitas

      Developing, writing, presenting, creative directing and producing campaigns in a wide array of media including: web content, social media, Tivo, POS, broadcast for international billion-dollar companies like TaylorMade Golf, adidas and Dick's Sporting Goods, to name a few.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Instructor
      • Aug 2005 - Jul 2010

      Taught grad-level Integrated Concepts class to help students create fresh mulit-level integrated campaigns build their portfolios before graduating. Many students won awards from the work they created in the classes I taught with other talented and dedicated teachers. Co-teachers included: Niraj Zaveri, Jules Van Gelder, Xanthe Hohalek, Jake Slody, etc.

    • Instructor
      • 2006 - 2010

      Taught Integrated Concepts class to grad-level students. Many of their campaigns won accolades and awards.

    • Interactive Copywriter
      • Jan 2010 - Feb 2010

      Developing/writing creative materials for Lexus in media ranging from Web Content to DirecTV to TV to print, social media and many others.

    • Copywriter
      • Apr 2006 - Nov 2008

      Honda Ridgeline, Honda Odyssey, Honda Accord, Honda Classic Golf Tournament

    • Copywriter
      • Jun 2004 - Oct 2005

      Writing everything from TV spots to print ads to billboards to brochures, etc., for a wide range of clients including: Callaway Golf, California Avocados, Sharp, Best (Sage) Software, Beverly Center, 21st Century Insurance, Univision and a few others.

    • Copywriter
      • Feb 2004 - Jun 2004

      Uncle Ben's, Pennzoil, Sony PlayStation, Nissan, Jimmy Dean

    • Copywriter Intern
      • Aug 2003 - Nov 2003

      Winter X Games, new business

    • Freelance Copywriter
      • Aug 2003 - Sep 2003

      Papa John's, AT&T, Hawaii Tourism

Education

  • 1993 - 1996
    University of California, Santa Barbara
    BA in English, with initial studies in Communication
  • 2000 - 2002
    creative circus
    Certificate, Copywriting
  • 1994 - 1996
    UC Santa Barbara
    Bachelor's degree, ENGLISH LANGUAGE AND LITERATURE/LETTERS
  • 1994 - 1996
    UC Santa Barbara
    Bachelor of Arts - BA, English Language and Literature, General
  • 2000 - 2002
    The Creative Circus
    Diploma, Commercial and Advertising Art
  • 2000 - 2002
    The Creative Circus
    Certificate, Copywriting
  • UC Santa Barbara
    Bachelor of Arts - BA, English Language and Literature, General
  • 2000 - 2002
    The Creative Circus
    Certificate, Copywriting
  • 2000 - 2002
    The Creative Circus
    3.14159265...

Suggested Services

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Industry Focus. “Advertising and Marketing”

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