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Dipa Rao is a seasoned professional with expertise in analysis, project management, and business analysis. She has worked as a Senior Product Manager at Culture Amp, Product Experience Manager at Australia Post, and Digital Product Manager at UniSuper, among other roles. Dipa holds a Master's degree in Communications from Swinburne University of Technology and a Post Graduate Diploma in Business Administration from Institute of Management Development and Research (IMDR). She is certified in the Scaled Agile Framework, Scrum Master Certified, and Insights for Innovation. Dipa has experience in managing teams, delivering projects, and analyzing business requirements. She is proficient in multiple languages, including Hindi, Telugu, and Spanish.

Credentials

  • Insights for Innovation
    IDEO U
    Oct, 2020
    - Apr, 2026
  • Certified Scaled Agile Framework Practitioner
    Scaled Agile, Inc.
  • Scrum Master Certified (SMC)
    Scrum Alliance

Experience

  • Culture Amp
    • Melbourne, Victoria, Australia
    • Senior Product Manager
      • Sep 2022 - Present
      • Melbourne, Victoria, Australia

    • Product Experience Manager
      • Dec 2020 - Oct 2022

  • UniSuper
    • Melbourne, Victoria, Australia
    • Digital Product Manager
      • Oct 2020 - Dec 2020
      • Melbourne, Victoria, Australia

  • Origin Energy
    • Melbourne, Australia
    • Digital Product Manager
      • May 2018 - Oct 2020
      • Melbourne, Australia

      Origin is one of Australia’s leading energy retailer. It has over the last two and a half years reimagined digital product and delivery to transform its strategic NPS and digital task completion scores. The product I manage at Origin enables customers to track and manage their energy usage via web and app.

  • Elabor8
    • Melbourne, Victoria, Australia
    • Senior Consultant
      • Nov 2014 - May 2018
      • Melbourne, Victoria, Australia

      Elabor8 is a fast growing consulting organisation that provides Agile delivery, transformation and product services to organisations at various points in their Agile journey. As a consultant, I was engaged at various clients as product owner, Agile coach and Scrum Master.

  • Alcohol and Drug Foundation
    • Melbourne, Victoria, Australia
    • Agile Coach (Elabor8)
      • Sep 2017 - Dec 2017
      • Melbourne, Victoria, Australia

      I was engaged by the Alcohol and Drug Foundation to introduce agile ways of working to their Marketing and Engagement team. This involved setting up their product roadmap, visualizing work in flow, introduce the three teams to the agile mindset and enabling them to manage their work in a way where they could deliver value within the high pressure, milestone oriented culture at the ADF.

    • Business Analyst (Elabor8)
      • May 2016 - Dec 2016

      As a BA, I worked closely with the product team on UniSuper’s customer portal, and on introducing a new insurance product to the market.• Author user stories• Document process flows• Monitoring and analysing metrics and customer feedback• Liaise with subject matter experts

    • Senior Agile Business Analyst (Elabor8)
      • Jul 2016 - Oct 2016

    • Product Owner and Iteration Manager (Elabor8)
      • Mar 2015 - May 2016

      As Product Owner and Iteration manager, I was responsible for managing a team of 8 to design and deliver a to roadmap to consolidate and replace 16 existing Australia Post despatch systems. The role involved developing a product backlog, establishing healthy team practices, inculcating an Agile mindset, coaching business analysts, consolidating agile practices, and rolling out SAFe across the team and the release train. In my time, we delivered a solution that would enable local and international Australia Post business customers to price, label and ship their parcels via Australia Post. Key responsibilities:• Establish and groom the product backlog; establish MVP• Coach team on slicing and writing user stories• Effectively run scrum ceremonies• Manage product dependencies• Facilitate workshops to slice and decompose stories; estimate stories• Inculcate and encourage healthy team culture and practicesManage expectations of stakeholders at various levels of the organization and manage roadmap deadlines

    • Senior Business Analyst (Elabor8)
      • Dec 2014 - Mar 2015

    • Business Analyst
      • Jul 2010 - Dec 2014

      I engage with the business to elicit software requirements. It usually starts with a problem or an enhancement. I document the required business capability, delve deeper to convert capability to requirements and then get involved in design and solution discussions. I love experimenting with new tools. My latest muse is Enterprise Architect - move over Visio!There's so much functionality in there it overwhelms me sometimes, but I'm getting better with practice. I do wish the lines would snap into place like Visio though.

    • Business Analyst
      • Jul 2008 - Jul 2010
      • Melbourne, Australia

      (Formerly ResearchMaster)Author Business Requirements for bespoke developmentAuthor Functional RequirementsAnalyse customer internal processes with a view to implement a new systemLiaise with development team to ensure design meets requirementsTest, raise defects or enhancementsTrain end users

    • Manager
      • Jul 2007 - Jul 2008

    • Business Analyst
      • Jul 2003 - Jun 2005

Education

  • 2005 - 2007
    Swinburne University of Technology
    Masters, Communications
  • 2001 - 2003
    Institute of Management Development and Research (IMDR) ,Pune
    Post Graduate Diploma
  • 1998 - 2001
    St. Francis Degree College for Women
    Bachelor of Arts - BA

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Industry Focus. “Software Development”

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