Experience

• 

  Storybook App

  • United States
  • Individual and Family Services
  • 1 - 100 Employee

  • Product Design / Art Direction

    • Jun 2023 - Present

  • Illustrator

    • Jan 2018 - Present

    • Conceptualized and created 300+ front page illustrations for the app. • Created character sketches (80+).

• 

  Ogilvy & Mather

  • Ecuador

  • Senior Art Director

    • Sep 2013 - Aug 2022
    • Ecuador

    • Led a creative team of six in charge of advertisement and marketing content for a company that invoices $2.2 billion yearly. • Won the Golden Ojo de Iberoamerica Price and 3 Condor de Oro Price, for creativity and conceptualization of adverting campaigns. • Managed 4+ accounts simultaneously and made them explore creative alternatives of advertising to improve communication. • Led 2000+ design projects for private enterprises and entrepreneurs in Ecuador. • Reinforced several brands by redesigning the corporate identity and executing the marketing campaigns.• Led 100+ animation projects including character conceptualization, design, timing and pacing of motion.• Performed 100+ video editions including conceptualization, editing and production.

• 

  Porter Creativa

  • Quito, Pichincha, Ecuador

  • Co Owner and Creative Director

    • Jan 2020 - 2022
    • Quito, Pichincha, Ecuador

    • Co-owner of Porter Creativa digital advertising agency which specializes on providing marketing services in line with the current design trends and multimedia world.• Manage the client/agency relation by leading the internal and external communication. • Successfully increase client’s social media engagement and followers by applying strategic advertising campaigns.• Develop attractive advertisement content to get more leads. • Prepare and present monthly, quarterly, and annual campaigns. • Increase client’s visibility through monitoring analytics to create targeted content. • Brand design y development for multiples clients. • Develop a marketing strategy for social media or ATL o BTL for entrepreneurs, small businesses, and medium to large companies. • Manage the creative team and community manager team.

• 

  UNICEF

  • Animator and illustrator

    • 2020 - 2020

    • Led 30+ animation projects including character conceptualization, design, timing and pacing of motion.• Designed and developed 30+ illustrations for children’s stories.

• 

  Freepik Company

  • Madrid, Comunidad de Madrid, España

  • Illustrator

    • Feb 2018 - Aug 2019
    • Madrid, Comunidad de Madrid, España

    • Designed 1000+ illustrations for stock. • Created character sketches (100+).

• 

  DDB

  • Ecuador

  • Graphic Designer

    • Dec 2011 - Sep 2013
    • Ecuador

    • Performed the marketing activities including branding, new products launch, advertisement and promotions.• Led 100+ video production and edition projects • Managed 3 accounts simultaneously.• Animated, edited and designed several video and animation projects. • Developed catalogs and brochures for more than 50 brands or enterprises. • Developed and created logos and brands, from ideation through final projects.

• 

  Turutá

  • Illustrator

    • 2010 - 2011

    • Conceptualized and developed several cover book illustrations• Developed storyboards for animation projects and designed characters, scenes, backgrounds, and other animation elements.• Animated, edited and designed several video and animation projects.

• 

  Norma Editorial

  • Quito, Pichincha, Ecuador

  • Editorial Illustrator

    • 2008 - 2011
    • Quito, Pichincha, Ecuador

    • Generated 20+ illustrations for children’s book covers. • Conceptualized and created more than 500 characters and illustrations for educational books.