Bio
Experience
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United States
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Individual and Family Services
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1 - 100 Employee
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Product Design / Art Direction
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Jun 2023 - Present
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Illustrator
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Jan 2018 - Present
• Conceptualized and created 300+ front page illustrations for the app. • Created character sketches (80+).
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Co Owner and Creative Director
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Jan 2020 - Present
• Co-owner of Porter Creativa digital advertising agency which specializes on providing marketing services in line with the current design trends and multimedia world. • Manage the client/agency relation by leading the internal and external communication. • Successfully increase client’s social media engagement and followers by applying strategic advertising campaigns. • Develop attractive advertisement content to get more leads. • Prepare and present monthly, quarterly, and annual campaigns. • Increase client’s visibility through monitoring analytics to create targeted content. • Brand design y development for multiples clients. • Develop a marketing strategy for social media or ATL o BTL for entrepreneurs, small businesses, and medium to large companies. • Manage the creative team and community manager team.
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Senior Art Director
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Sep 2013 - Aug 2022
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Ecuador
• Led a creative team of six in charge of advertisement and marketing content for a company that invoices $2.2 billion yearly. • Won the Golden Ojo de Iberoamerica Price and 3 Condor de Oro Price, for creativity and conceptualization of adverting campaigns. • Managed 4+ accounts simultaneously and made them explore creative alternatives of advertising to improve communication. • Led 2000+ design projects for private enterprises and entrepreneurs in Ecuador. • Reinforced several brands by redesigning the corporate identity and executing the marketing campaigns. • Led 100+ animation projects including character conceptualization, design, timing and pacing of motion. • Performed 100+ video editions including conceptualization, editing and production.
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Unicef
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United States
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Non-profit Organizations
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700 & Above Employee
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Animator and illustrator
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2020 - 2020
• Led 30+ animation projects including character conceptualization, design, timing and pacing of motion. • Designed and developed 30+ illustrations for children’s stories.
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Freepik
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Spain
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Design Services
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700 & Above Employee
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Illustrator
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Feb 2018 - Aug 2019
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Madrid, Comunidad de Madrid, España
• Designed 1000+ illustrations for stock. • Created character sketches (100+).
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Ddb
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United States
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Advertising Services
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700 & Above Employee
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Graphic Designer
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Dec 2011 - Sep 2013
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Ecuador
• Performed the marketing activities including branding, new products launch, advertisement and promotions. • Led 100+ video production and edition projects • Managed 3 accounts simultaneously. • Animated, edited and designed several video and animation projects. • Developed catalogs and brochures for more than 50 brands or enterprises. • Developed and created logos and brands, from ideation through final projects.
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Illustrator
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2010 - 2011
• Conceptualized and developed several cover book illustrations • Developed storyboards for animation projects and designed characters, scenes, backgrounds, and other animation elements. • Animated, edited and designed several video and animation projects.
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Norma Editorial
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Spain
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Book and Periodical Publishing
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200 - 300 Employee
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Editorial Illustrator
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2008 - 2011
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Quito, Pichincha, Ecuador
• Generated 20+ illustrations for children’s book covers. • Conceptualized and created more than 500 characters and illustrations for educational books.
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Education
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Metropolitana de Diseño
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