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Dion Brimelow is a seasoned retail and sales professional with extensive experience in management, leadership, and sales operations. He has held various roles in companies such as Tuff Turf, Bunnings, and Kincrome Group, where he has developed strong skills in merchandising, customer service, and team leadership.

Experience

    • Australia
    • Construction
    • 1 - 100 Employee
    • Bunnings - National Merchandise/Training Manager
      • Jun 2017 - Present

      As per all previous Tuff Turf roles in addition but not limited to:-Management of the actions of over 150 Merchandisers across the Bunnings network-New Store Setup program development-Direct responsibility for the KPI achievement for every Bunnings store in Australia-Developing and conducting product training programs at Bunnings stores-Management of the movements, actions and development of 1 trainer-Bay layout Guide development in conjunction with Bunnings New Zealand-Increased KPI Reporting role to Directors-Web presence development

    • Retail Service and Training Manager
      • Oct 2015 - Jun 2017

      As per below Tuff Turf role in addition but not limited to:-Responsible for performance and coaching of 1 Company Sales Rep in Victoria Metro-Design and implementation of Rep Induction program-Developed National Training program according to client guidelines-Conducted training sessions with more than 1100 Team Members from Australian Bunnings stores (over 270 stores)-Responsible for the Sales and KPI's for Australian stores-Product Manager for Tuff Edge Garden edging range-Direct consumer communication regarding Tuff Edge range through email; handling of concerns, actioning feedback to improve product range

    • Vic/Tas/SA Sales Rep
      • Dec 2014 - Oct 2015

      -Very autonomous role-Store sales visits usually consisting of merchandising and heavy-lifting of products-Foster existing relationships with retail staff departmentally, with store management and head office-Conduct Product training with retail floor staff at state level over 70 stores-Time Management-New store setup -Successful trade customer event development and attendance-Market Research-Heavy emphasis on development of customer relationships through telephone and email -Monthly and quarterly KPI analysis and action planning -Sales Territory analysis-Conduct Quarterly Business Reviews with store management and key stakeholders; closing sales presentations based on inadequate performance-Maintain high standard of merchandising well above customer requirements-Audit stores for presentation standards and range accuracy based on individual requirements

    • Territory Manager
      • May 2012 - Dec 2014

      -Conducted successful Prospecting and Cold Calling for new customers-Built deep, lasting relationships with retail staff departmentally and with store management-Conducted Product training with retail staff-Time Management-New store setup -Heavy Merchandising role-Successfully met sales targets-Attended trade shows-Competitor product research-Maintenance of customer relationships through telephone, email and post-Preparing spreadsheets for Management submission-Prepared detailed weekly sales reports

  • Bunnings
    • Keysborough, Vic
    • Tools, Kitchen and Trade Expert
      • Mar 2008 - Apr 2012
      • Keysborough, Vic

      -Sales-Merchandising-Customer service-Point of sale maintenance-Team Leadership-Staff training-Active member of Safety Improvement Team-Rosters-Back Office responsibilities-Cashing in/out of numerous registers at start and end of trading days-Team leader during ''Store reset''-Future Leader program participant-Electrical Appliance testing and tagging for legal compliance-Admin Audit Compliance-Safety Audit Compliance-Designed Bulk stock promotional areas- Preparing Business Plans

  • Kincrome Group
    • Victoria, Australia
    • Hardware Area Manager
      • Feb 2007 - Feb 2008
      • Victoria, Australia

      -Cold Calling-Relationship building-Product training-Time Management-New store setup core range submissions-Merchandising-Prospecting for new clients-Sales-Trade Shows-Product research-Maintaining customer relations through telephone, email and post

  • Bunnings
    • Bunnings Bayswater
    • Tools Expert
      • Feb 2002 - Feb 2007
      • Bunnings Bayswater

      -Stock management-Customer Service-Team Leading-Team Management -Staff Training-Merchandising-Shrinkage Reduction duties (member of SWAT Team)

Education

  • 2013 - 2019
    Swinburne University of Technology
    Diploma, Business Studies
  • 1996 - 2001
    Aquinas College, Ringwood
    VCE

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