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Bio

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Experience

  • 데이블(Dable)
    • Ho Chi Minh City, Ho Chi Minh City, Vietnam
    • Media Partnership Manager
      • Jul 2021 - Jan 2023
      • Ho Chi Minh City, Ho Chi Minh City, Vietnam

      - Develop and execute Vietnam market expansion strategies. - Promote the adoption and optimal usage of Dable’s personalized recommendation solution at web publishers. - Identify and prioritize partner opportunities; Grow and develop online publishers’ accounts strategically. - Collaborate with product development team to meet local customers expectations. Account Cooperated: VieOn, Lava Digital, Thanh Nien, VOV, Netlink, Z Media.

  • Mekong One
    • Ho Chi Minh City, Ho Chi Minh City, Vietnam
    • Account Manager
      • Dec 2019 - Jul 2021
      • Ho Chi Minh City, Ho Chi Minh City, Vietnam

      - Manage assigned accounts and ensure all projects meet and exceed client's expectation- Define approaches to clients' brief and propose solutions to address client's issues and ensure clients' success implementation.- Participate and guide strategic planning and creative process, present proposal to clients.- Build & maintain good relationship with existing clients and explore new business from potential clients- Develop or manage team to develop project plan in consultation with other teams to specify detailed action timeline, checklists, PIC and other resources allocation required.- Manage self and internal team in closely working with internal teams to daily monitor project progress, quality and solve problems in a timely mannerAccount Cooperated: Rohto, Orion, Nutifood, SYM, Kova, Viglacera – Eurotile, Mobifone

  • YouNet Digital
    • Ho Chi Minh City, Ho Chi Minh City, Vietnam
    • Account Manager
      • Dec 2018 - Dec 2019
      • Ho Chi Minh City, Ho Chi Minh City, Vietnam

      - Develop professional relationship with clients for business growth. Take brief and consult with client to result solutions.- Deliver brief with strong supportive and informative data prior the project. Deliver clear understanding about client and brand- Monitor and control budgets, clear tasks and realistic timetables of project for internal and external.- Project quality assurance - testing and review of output result. Ensure campaigns stay strategically to the plan during the project.- Ensure best practices of the strategic thinking, proposals and creative brief to be consistent with overall strategies- Lead Account team, monitor team performance and provide guidance when needed.Account Cooperated: NAPAS, Traphaco, KIDO – Tường An, SIAM Thailand , Startravel, T’way Airline.

    • Business Development Manager
      • Dec 2017 - Dec 2018
      • Ho Chi Minh, Vietnam

      - Participate in local/regional pitchs. Cordinate with Media suppliers and Talents department to prepare winning proposals and sales packages. - Support clients and regional team to implement influencer marketing strategy and digital marketing tactic for both local and regional marketing campaigns.- Establish strong relationship with clients and constantly expanding clients and partners network to explore and seizing new business opportunities.- Establish excelence client services, account management procedures. Actively perform and deliver business intelligences, market studies to clients.- Supervise and lead the Account team to deliver outstanding results that exceed client’s expectation.- Guide and coach Account Executives to ensure team self-development and self-motivation. #Account Cooperated: VIETJET AIR, TH True Milk, Aviva, Clio, SZ DJI, It’s Skin Cosmetic, Bytedance, JNTO, Publicis Groupe, BBDO, OMD, GROUP M.

    • Account Supervisor
      • Feb 2017 - Dec 2017
      • Hanoi

      - Take brief, support Client to clear the strategy and tactic before every campaign- Work closely with Media and Creative Dept to develop proposal that meet clients’ requirements and objectives- Project Management and Quality Control to ensure timeline and quality standard for every deliverable- Coordinate with media team to execute campaign optimization and consult clients- Monitor and report the campaigns on daily basis.- Supervise and on-job training for Juniors. Prepare training docs.- Accounts Cooperated: Language Link, TPBank, Umbrella Asia, Campaign Asia, Asianway Travel, MB Ageas Life.

  • YMG (YAN MEDIA GROUP)
    • Ho Chi Minh City
    • Senior Account Executive
      • Feb 2016 - Jan 2017
      • Ho Chi Minh City

      - Manage the execution of sponsor shows, from taking brief to Media monitoring. - Supervise the execution of production team; make sure the deliverable meet client’s standard. - Assist Client by tracking traffic and rating of sponsor shows on YanTv and Yannews Channel to have media tactics adjustment.- Develop Sales Proposal - Accounts Cooperated: L’Oreal, KAO, United Pharma, AirAsia.

    • Senior Account Executive
      • Mar 2015 - Jan 2016

      - Corporate with Media Agencies to Consult brands to broadcast the right channel to achieve the awareness to their target consumer.- Contracting companies to introduce company’s service, setup appointments for presentation- Analyze the market as well as clients scope of business to develop the most effective media plan- Accounts Cooperated: Zuellig Pharma, Daiko, Santa, XLE, Lasta Multimedia, Mekong Communication, ABBank.

Education

  • 2008 - 2012
    Raffles College of Design and Commerce
    Bachelor's Degree, Business/Commerce, General
  • 2013 - 2014
    AiiM Training Center
    Certificate of Fundamental Application of Marketing Research, Marketing Research

Suggested Services

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Industry Focus. “Software Development”

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