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Experience

  • Arterra Wines Canada
    • Vancouver, British Columbia, Canada
    • Director, National Corporate On Premise
      • Jun 2018 - Present
      • Vancouver, British Columbia, Canada
    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Senior Strategic Accounts Sales Manager- BC Liquor Board
      • Jun 2012 - Present

      1. Responsible for setting the strategic direction for sales and trade marketing related activities related to Constellation Brands' portfolio of wines and alcoholic beverages to the BC Liquor Board.2. Setting annual, quarterly and monthly plans for the liquor board channel.3. Planning monthly/annual promotional activities, pricing and in market initiatives.4. Liaising with National Brand Marketing to plan and develop a listing strategy for all of Constellation Brands' wines and other alcoholic beverages.5. Present new listings and manage/foster the relationship with the BC Liquor Board.6. Provide strategic input into the development of the Western Canada sales plan.

    • Western Canada Sales Manager- Liquor Boards- BC, Manitoba & Saskatchewan
      • Jun 2011 - Jun 2012

      1. Responsible for setting the strategic direction for sales and trade marketing related activities related to Constellation Brands' portfolio of wines and alcoholic beverages all Western Canada Liquor Boards- Manitoba ( MLCC), Saskatchewan( SLGA) & BC ( BCLDB).2. Setting annual, quarterly and monthly plans for all the Western Canada Liquor Board channels.3. Planning monthly/annual promotional activities, pricing and in market initiatives.4. Liaising with National Brand Marketing to plan and develop a listing strategy for all of Constellation Brands' wines and other alcoholic beverages.5. Present new listings and manage/foster the relationship with the all Western Canada Liquor Boards .6. Provide strategic input into the development of the Western Canada sales plan.

  • Constellation Brands Canada
    • Vancouver, British Columbia
    • Director Of Sales, British Columbia
      • Apr 2014 - Jun 2018
      • Vancouver, British Columbia
    • Regional Sales Manager-Retail
      • Nov 2009 - Jun 2011
      • Vancouver,BC, Canada Area

      1. Manage the British Columbia Liquor Board (BCLDB) and grow Vincor’s relationship as the gold star partner. 2.Influence and negotiate listing and registration status with portfolio managers. Conduct monthly portfolio analysis and present new products for general list or seasonal buys.3.Manage a...

    • Natl Corporate Account Manager-Hotels, Western Canada
      • May 2008 - Nov 2009
    • US Market Manager
      • Dec 2005 - May 2008
    • Product Manager
      • Mar 2004 - May 2008
    • Product Manager
      • 2004 - 2008
    • Customer Service Manager
      • Jul 2001 - Mar 2004

Education

  • 2014 - 2014
    Wine and Spirit Education Trust
  • 2009 - 2011
    International Sommelier Guild
  • British Columbia Institute of Technology

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Industry Focus. “Beverage Manufacturing”

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