Experience

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  Texila American University Consortium

  • Coimbatore, Tamil Nadu, India

  • Sr. Paid Campaign Specialist

    • Oct 2019 - Present
    • Coimbatore, Tamil Nadu, India

    - Manage, review, and perform daily account responsibilities associated with Google Ads, Facebook, LinkedIn and other similar platforms. - Handling 100+ Campaigns with a monthly budget of 15000 USD. - Maintain and monitor keyword bids, account’s daily and monthly budget caps, impression share, quality score and other important account metrics.- Creating & implementing a new paid marketing strategy with the analysis of past data. - Working cross-departmentally to align campaign strategies and goals across the organization. - Creating campaigns from the database and achieving lead quality from it with good CTR.- Maintain regular measurement on ROI of the campaigns by weekly and month reporting. - A/B testing on landing pages to understand customer’s behavior, creating effective Ad copy with the right message.

• 

  CanApprove Immigration Services

  • Coimbatore Area, India

  • Sr. Digital Marketing Executive

    • Apr 2018 - Sep 2019
    • Coimbatore Area, India

    - Managing Google Ads and Social Media campaigns for Overseas.- Helping to create PPC and Display Network strategies including keyword/topic research, Account structuring, Bid Management and Optimization.- Maintaining and monitoring keyword bids and monthly budget caps.- Creating performance reports with recommendations for improvements- Campaign monitoring & maintenance to ensure continued campaign success and good optimization Score- Utilize the re-marketing concept and improve the campaign performance higher- Proficiency in managing moderate to large-scale PPC account and Email Campaigns- Performing A/B testing and to establish the best performing ad copy and landing page.- Competitor website analysis to understand the competitor marketing strategies- Best Search Engine Optimization strategies (On-page & Off-page) to rank higher in SERP

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  Traffic Integration

  • Coimbatore Area, India

  • Digital Marketing Specialist

    • May 2015 - Apr 2018
    • Coimbatore Area, India

    - Handled several clients (Overseas & Indian) in order to achieve quality leads and brand awareness. - Optimized the client’s website for Search Engine Ranking. - Created PPC and Display Campaign based on the basis of competitive keywords. - Created Facebook ads for lead generation and for brand awareness with different objectives.- Managed Google Analytics admin dashboard to monitor the entire campaign and provide suggestions to improve the performance.- Monthly report preparation for clients based on the work done and given target. - Complete Google Analytics, webmaster setup, integration and analyzing.- Executed Bulk Email marketing using mail chimp for new leads generation with the given database.

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  Plenuminfosys

  • Coimbatore Area, India

  • Digital Marketing Executive

    • Jan 2014 - May 2015
    • Coimbatore Area, India

    - Handled the entire marketing activities of the company for two years, involved in B2B, B2C Paid and Email marketing.