Experience

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  Sophie Paris

  • Greater Jakarta Area, Indonesia

  • Senior Manager - Marketing Communication

    • Aug 2003 - Jan 2014
    • Greater Jakarta Area, Indonesia

    Sophie Paris was founded in Jakarta in 1994. The core business is design and distributes fashion accessories with a genuine touch. Fashion, apparels and cosmetics are sold through a Multi-Level Marketing scheme with a new catalogue published every 40 days, The company has over 1 million active members who sell over 50,000 products a day with billions of transaction value. Having established a stronghold in its Indonesian market, the company is expanding to Philippine, Vietnam and Morocco. Sophie is a multi-national company and employs people from over 10 countries: Indonesia, India, Korea, Italy, and France just to mention a few.Providing significant contributions with her unique personal touch to the organization, Sophie has finally grown from relatively small-scale business into a unique fashion conglomerate its competitors found difficulties to match its growth.Knowing that the key to direct selling industry is to touch the hearts of the stakeholders and to win the public acknowledgement, she enjoyed having her career in Sophie developed from doing mere public relation works until her current position as Senior Manager, with much larger responsibilities and strategic positioning in driving corporate and stakeholder management (tens of millions of people).Goal-oriented and result-based approach type of person, Mrs. Delaura is currently strategically positioned in the management committee in ensuring the business of the company will always be in line with its vision and mission and has always proven her capabilities in delivering valuable results to the shareholders. She took a significant input and decision making role in the weekly and monthly corporate meetings.She has a strong footings in the media relations and has a vast number of contacts in the fashion-related publications. Following increasing exposures and public brand awareness, Sophie had won many awards for the most favorite brands, namely Top Brand, Woman Brand, Youth Brand.

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  HSBC

  • Greater Jakarta Area, Indonesia

  • Officer - Personal Financial Services

    • Dec 1998 - Jul 2003
    • Greater Jakarta Area, Indonesia

    HSBC is a world class organization providing a wide range of financial products and services for personal and commercial customers. As of 2011 it was the world's second-largest banking and financial services group and second-largest public company according to a composite measure by Forbes magazine. In Indonesia it operates banking and financial services through vast number of branches.As a one of best graduates, Ms. (then) Delaura was recruited by HSBC and had been stationed in many branches with various positions during her career there. Had been having valid certifications from Capital Market Supervisory Board, she had been entrusted by the management to hold the responsibility over and managing accounts worth billions of dollars, ranging from private to premier accounts.Knowing personal touch is the key to succesful account management, she developed much of her unique skills in people management and relations during last three years of her career in HSBC.