Experience

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  Velvet Junior

  • Tomang, Jakarta Barat

  • Senior Marketing Communications Specialist

    • Feb 2017 - Present
    • Tomang, Jakarta Barat

    Job Description :* Establishing the concept for exhibitions, product launching & other BTL activities* Managing plan, preparation and execution of exhibition* Working together with other respective departments in order to achieve the target given for the exhibition* Execute for product photos* Manage the Marketplace and social media Advertising * Monitor campaign performance, adjusting strategies to maximize reach and engagement * Preparing and presenting report on BTL activities, budget usage, and related achievements directly to president director* Leading the professional service team placed in 11 hospitals in order to achieving the brand awareness and brand educationAchievement* Successfully held more than 10 BTL activities in various city within one year * Increase partnership with several brands in order to support exhibition activities * Creating more than five various booth concepts for exhibition within one year* Produced sucessfull exhibition with several tasks including concepts design booth to vendors, supervision, budget negotiations, organized supply product and promotion.* Received various award for the brand during the exhibitions - The Best Booth (IMOBY 2024) , The Best Sales (Mommy n Me 2023)* Managed and oversee execution of several exhibitions at the same time* More than 90% exhibition contribute increasing sales revenue for selected products during the exhibition by creating promotion deal for customer.

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  MNC Media

  • Central Jakarta, Jakarta, Indonesia

  • Marketing Communications

    • Sep 2014 - Feb 2017
    • Central Jakarta, Jakarta, Indonesia

    PT. MNI Global member of MNC GROUPHandling 3 Media :- Tabloid GENIE,- Tabloid Mom&Kiddie,- Just For Kids Magazine.Job Description* Responsible creating proposals, event concepts and presentations according to clients (Brand Sponsorship) requirements* Responsible to optimize the community as a communication channel and increasing the number of v isitor event* Working closely with the sales team, help them to achieved their target by providing them with appropriate tools, materials and presentations* Manage and create sucessfull event according to brand objective (KPI), including preparing from concept, presentation, budget allocation, vendor selection, execution and reporting direct to client.* Cooperate with marketing communications from other media in the MNC group in order to distribute MNI media print placements or events.Achievement* Create and manage Hospital Event “Moms Meet Solution” colaborate with several brands in every month within the last 2 years* Achieved KPI client in almost 90% event that has been create* Roadshows event goes to campus colaborate with brand Pixy to 10 big cities in Java and Sumatra * Contribute increasing monthly sales team revenue by creating sucessfull event for their clientsPost Event :Genie Woman Festival (Tabloid GENIE), Raodshow RSIA (Tabloid Mom & Kiddie), Field Trip Ajinomoto (Magazine Just For Kids), CERMIN Bunda (Tabloid Mom & Kiddie), Pixy Goes to Campus (Tabloid GENIE), Sunday Fun With GENIE (Tabloid GENIE), Family Fun Time (MNI Global)Brand Project : Pixy, Ajinomoto, Zurich Insurance, Bambi, JEC, Velvet, Bank OCBC NISP, Cussons.

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  Monochrome Clothing

  • Kota Tangerang, Banten, Indonesia

  • Marketing Communication Officer

    • Apr 2014 - Aug 2014
    • Kota Tangerang, Banten, Indonesia

    Monochrome Store is one of the teen fashion products. I worked in the position of Marketing Communications, responsible for cooperation with internal and external. For my work detail as:Internal:1. Running social media2. Make a plan to store promotional events3. Running events that attract visitors to come to the store4. Meet the target for the visitors who comeexternal:1. Being a media partner for the event that matches with the target2. Looking to join the brand clothing stores3. Looking for merchants to join members monochrome store.4. Being a tenant in some big events clothing.5. Cooperate with the Band, Skaters and Freestyle BMX for endorsed.Target achieved:1. Running a music event in stores2. Create a promo for their discount store3. Participate in Event clothing such as Jakcloth4. Endorse band Dhyo haw and some BMX riders5. Making the number of visitors increased

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  Ad House Advertising

  • Tebet Timur Dalam, Jakarta Selatan

  • Marketing Support, Project Officer

    • Nov 2013 - Feb 2014
    • Tebet Timur Dalam, Jakarta Selatan

    PT. Indoconvex Adhi Cipta member of AdHouseMy main task became project officer and marketing support for the needs of the event. Some tasks and events that I run:1. Seminar socialization of the standard tires with the Ministry of Industry.2. Conduct meetings with clients3. Run event4. Create a fee for the event.5. Creating a financial report event6. Assisting needs such as production and exhibition event program7. Make proposal to be submitted to ClientEvents that have been implemented:1. Seminar socialization with the Ministry of Industry2. Indonesia Heritage Expo 2013