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I am Pankaj Janbandhu, a Digital Marketing Strategy Consultant based in Indore, Madhya Pradesh, India. With over 12 years of experience in the digital marketing field, I have honed my skills in managing teams and executing successful marketing strategies. I currently lead a team at SNV Services, where I specialize in SEO, SEM, SMO, PPC, and email marketing, among other areas. My educational background includes a Bachelor of Engineering in Information Technology from Rajiv Gandhi Proudyogiki Vishwavidyalaya. I am fluent in multiple languages and am passionate about leveraging technology to drive marketing success. My experience has equipped me with the ability to analyze metrics and implement innovative solutions for enhanced ROI. I continuously seek to expand my knowledge and stay updated with the latest trends in digital marketing.

Experience

    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jan 2014 - Present

      Managing a team of 5 leads and more than 20 team members to successfully plan and execute marketing & sales activities:• Consulting, Benchmarking and Implementing various strategies for Digital marketing needs.• Planning and executing strategic marketing campaigns online (web-based or static beginnings) via web, internet, email, etc., and to measure metrics & analytics to influence positive ROI; impressive accountability.• Ability to manage, delegate, & train teams in various aspects of Internet/Online Marketing, including webmaster, developer, designer, producer, writer, etc. using state-of-the-art techniques, methods & trends.• Sophisticated understanding and enthusiastic researcher of technologies, such as SEO, SEM, SMO, PPC, Email marketing, affiliates, Marketing concepts, strategies & methodologies, ecommerce, ROI, and much more.• Goal, achievement and result oriented; Able to see the “big picture”, as well as having an eye for detail. Flexible & collaborative, but also able to delegate, & be self-managing.• Proficient use and understanding of social media tools such as RSS, WordPress, Blogger, Facebook, LinkedIn, Flickr, Twitter, YouTube, Vimeo, and Digg.• Launching social media campaigns on Facebook, Twitter, MySpace, and YouTube and defining a social marketing strategy.• Moderate online conversations and events to make sure the posted topics are relevant.• Key contributor to posts, blogs and tweets as it relates to website’s various online research panels.• Identify threats and opportunities in user generated content surrounding our brand, report to appropriate parties.• Innovation & Persistence; if I don’t have the solution, I will find it or learn it.

    • SEO/SMO Team Lead/Trainer
      • Jun 2011 - Nov 2014

      I have worked with SNV Services for over 3 years as a Digital Marketing Expert, I have gained extensive knowledge in the field of SEO/SMO and all Digital Marketing activities. I have developed a deep understanding of the various elements of the search engine industry and best practices including off-page and on-page tactics, keywords research, Google Analytics, Google Webmaster, competitor analysis, Google Updates,Social Media Optimization, Social Media Marketing,E commerce and E commerce feeds among others,PPC,Email Marketing Etc.In addition, my experience as a Team Leader has helped me hone my leadership skills while simultaneously helping me develop my ability to handle multiple tasks at a time. I also spend a fair bit of time on acquiring new skills and keeping myself updated with latest trends in Digital marketing.Role & Responsibility:Digital Marketing Expert - Handled more than 80 SEO On-pages/Off-page/link removal/social media projectsTeam Leader - Handled a team with 14 membersDigital Marketing Trainer - Provided SEO/SMO training to New TraineesWorked Under Such Areas:-On-page Optimization-Off-page Optimization-Competitors Analysis-Keyword Research-Robots.txt Creation-Google Analytic-RSS Feed Submissions-XML Sitemap Creation -On-page Suggestions-Local Business Center-Image Optimization-Content Optimization-Page Content Optimization-Website Usability Practices-Maintaining Keywords Ranking-Google Webmaster-Google Updates(panda and penguin)-Content Sharing-Citations-Video promotions-Link Removal (Disavow Tool)-Micro Blogging -Citations-Maintain Search Engine Traffic-Link Removal-Social media optimization-Lead Generation-Social media marketing-E-commerce Shopping Feeds etc.

    • Dot net Developer
      • Oct 2010 - May 2011
      • Bhopal

Education

  • 2005 - 2009
    Rajiv Gandhi Proudyogiki Vishwavidyalaya, Bhopal
    Bachelor of Engineering (B.E.), Information Technology

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Industry Focus. “IT Services and IT Consulting”

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