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Diego Guerrero is a seasoned marketing professional with a strong background in go-to-market strategies, sales management, and project coordination. He holds a Bachelor's degree in Computer Science Engineering from the Universidad de Guadalajara and has full professional proficiency in English and native proficiency in Spanish.

Experience

  • DeepCool
    • Guadalajara, Jalisco, México
    • Sales Manager México & Central America
      • Dec 2021 - Present
      • Guadalajara, Jalisco, México

      - Go-to-Market Strategy: Ability to develop and execute comprehensive go-to-market strategies to effectively penetrate the PC gaming market in Mexico & Central America.- Marketing Knowledge: Understanding of marketing principles and tactics to support sales efforts and drive brand awareness and product adoption.- Forecasting: Sales forecasting methodologies to accurately predict market demand and plan inventory and resources accordingly.- Sales Management: Demonstrated success in managing sales teams and driving revenue growth through effective sales strategies and customer relationship management.- Planning and Execution: Strong organizational skills to plan and execute sales initiatives, campaigns, and promotions effectively.- Aging Management: Experience in managing accounts receivable aging, implementing strategies to reduce aging, and ensuring timely collection of payments.- New Business Development: Proven ability to identify, prospect, and onboard new clients and accounts to expand market reach and revenue opportunities.- Financial Knowledge: Understanding of financial processes such as issuing credit notes and invoices, negotiation for credit terms to ensure accuracy and compliance for all sales cycle.

  • Kanguus Logística Express
    • Área metropolitana de Guadalajara, México
    • Gerente Administrativo
      • Dec 2019 - Present
      • Área metropolitana de Guadalajara, México

      - Gestión Financiera: Experiencia en la administración de operaciones financieras, incluyendo presupuestos, proyecciones y control de gastos, para garantizar el uso eficiente de los recursos y la estabilidad financiera.- Eficiencia Operativa: Capacidad para optimizar los procesos operativos y flujos de trabajo con el fin de aumentar la productividad, reducir costos y mejorar la eficiencia general en las operaciones logísticas de última milla.- Cumplimiento Regulatorio: Conocimiento de las regulaciones y requisitos de cumplimiento pertinentes en la industria logística para garantizar el cumplimiento de estándares legales y regulatorios en todas las actividades operativas.- Integración Tecnológica: Familiaridad con software y tecnologías de gestión logística para optimizar operaciones, rastrear envíos en tiempo real y mejorar la visibilidad y transparencia en toda la cadena de suministro.- Resolución de Problemas: Capacidad para identificar problemas y desafíos en los procesos administrativos y desarrollar soluciones efectivas para abordarlos, asegurando operaciones fluidas e ininterrumpidas.- Habilidades de Comunicación: Excelentes habilidades de comunicación e interpersonales para interactuar efectivamente con equipos internos, partes interesadas externas y clientes, facilitando la colaboración y promoviendo relaciones sólidas.- Planificación Estratégica: Capacidad para desarrollar e implementar estrategias administrativas a largo plazo alineadas con los objetivos organizacionales, impulsando un crecimiento sostenible y éxito en las operaciones.

  • HardwaReviews
    • Ciudad de México y alrededores, México
    • Editor-in-Chief & Co-Founder
      • Apr 2009 - Present
      • Ciudad de México y alrededores, México

      - Persuasive Writing: Ability to produce compelling content that informs and engages audiences about products and technology.- Sponsorship Negotiation: Experience in establishing and managing relationships with sponsors, ensuring mutually beneficial agreements.- Event Coverage: Proficiency in providing live and in-depth coverage of national and international events, offering detailed analysis.- Technology Expertise: In-depth understanding of the latest technological trends and products, enabling informative and up-to-date articles and reviews.- Effective Communication: Clear and persuasive communication skills, both written and verbal, with diverse audiences.- Project Management: Competence in planning, coordinating, and executing multiple projects simultaneously, ensuring timely and quality delivery.- Adaptability: Ability to quickly adapt to changes in the media and technology landscape, as well as evolving audience and sponsor needs.

  • GGSeat
    • Guadalajara, Jalisco, México
    • Country Manager México
      • Nov 2019 - Jun 2021
      • Guadalajara, Jalisco, México

      - Market Research: Ability to conduct thorough market research to understand consumer preferences, competitor landscape, and market trends in the PC gaming industry.- Strategic Planning: Capacity to develop a comprehensive go-to-market strategy tailored to the unique needs and characteristics of the new brand.- Brand Positioning: Skills in defining and communicating the brand's unique value proposition and positioning to resonate with the target audience.- Sales: Proficiency in sales techniques and strategies to drive initial sales and build a customer base from scratch.- Relationship Building: Ability to establish and nurture relationships with key stakeholders including distributors, retailers, influencers, and customers to gain traction in the market.- Agility and Adaptability: Flexibility to adjust strategies and tactics based on market feedback and evolving industry dynamics to ensure the brand's relevance and competitiveness.- Innovative Thinking: Creativity and innovation to develop unique marketing campaigns, promotions, and product offerings that differentiate the brand and capture consumer interest.- Risk Management: Ability to identify potential risks and challenges associated with launching a new brand and develop mitigation strategies to minimize negative impacts.- Resilience: Mental toughness and perseverance to navigate the inevitable challenges and setbacks that come with establishing a new brand in a competitive market.

    • United States
    • Computer Hardware Manufacturing
    • 300 - 400 Employee
    • Sales Manager Central America
      • Aug 2018 - Oct 2019

      - Go-to-Market Strategy: Ability to develop and execute comprehensive go-to-market strategies to effectively penetrate the PC gaming market in Mexico & Central America.- Marketing Knowledge: Understanding of marketing principles and tactics to support sales efforts and drive brand awareness and product adoption.- Forecasting: Sales forecasting methodologies to accurately predict market demand and plan inventory and resources accordingly.- Sales Management: Demonstrated success in managing sales teams and driving revenue growth through effective sales strategies and customer relationship management.- Planning and Execution: Strong organizational skills to plan and execute sales initiatives, campaigns, and promotions effectively.- Aging Management: Experience in managing accounts receivable aging, implementing strategies to reduce aging, and ensuring timely collection of payments.- New Business Development: Proven ability to identify, prospect, and onboard new clients and accounts to expand market reach and revenue opportunities.- Financial Knowledge: Understanding of financial processes such as issuing credit notes and invoices, negotiation for credit terms to ensure accuracy and compliance for all sales cycle.

    • Sales Associate México
      • Sep 2017 - Aug 2018

      - Go-to-Market Strategy: Ability to develop and execute comprehensive go-to-market strategies to effectively penetrate the PC gaming market in Mexico.- Marketing Knowledge: Understanding of marketing principles and tactics to support sales efforts and drive brand awareness and product adoption.- Forecasting: Sales forecasting methodologies to accurately predict market demand and plan inventory and resources accordingly.- Sales Management: Demonstrated success in managing sales teams and driving revenue growth through effective sales strategies and customer relationship management.- Planning and Execution: Strong organizational skills to plan and execute sales initiatives, campaigns, and promotions effectively.- Aging Management: Experience in managing accounts receivable aging, implementing strategies to reduce aging, and ensuring timely collection of payments.- New Business Development: Proven ability to identify, prospect, and onboard new clients and accounts to expand market reach and revenue opportunities.- Financial Knowledge: Understanding of financial processes such as issuing credit notes and invoices, negotiation for credit terms to ensure accuracy and compliance for all sales cycle.

    • Community Manager LATAM
      • Feb 2017 - Aug 2018

      In my role as the community manager in the LATAM region, I drove brand awareness, and fostered a positive and engaging environment for all collaborations with my partners in the region.- Social Media Management: Proficiency in managing social media platforms to engage with the gaming community effectively.- Community Engagement: Ability to foster and nurture a vibrant gaming community through active participation, discussions, and events.- Content Creation: Skills in creating engaging and relevant content such as posts, articles, and videos tailored to the gaming audience.- Customer Support: Providing timely and helpful responses to inquiries, feedback, and concerns from the gaming community.- Influencer Relations: Establishing and maintaining relationships with gaming influencers and content creators to amplify brand presence and reach.- Localization: Understanding of cultural nuances and preferences across LATAM regions to tailor content and communication strategies accordingly.- Analytics and Reporting: Utilizing analytics tools to track and analyze community engagement metrics, and providing insightful reports to inform decision-making.

  • Talent-Network
    • Guadalajara y alrededores, México
    • Director of Talent Modding
      • Dec 2017 - Apr 2019
      • Guadalajara y alrededores, México

      Budget management for the Talent Modding standContent coordinator for Modding stage and workshopsBoth design and budget together with the director of Iron LandContact & Logistics with speakers for workshops and conferencesStaff management as well as volunteersRequirements management for workshopsManager of both during Talent Land (April 2-6)Speaker in Talent Land with conference "Gaming and hardware passions of a life"Content that was offered within my area:- Conference "Modding in Mexico as a business" by JR Sistemas Avanzados- PC Gaming assembly workshop by HardwaReviews (Diego Guerrero)- Cut workshop to create customized "Modding" side panels by HardwaReviews- Extreme Overclocking exhibition with LN2 by HardwaReviews, Proto HW and Cesar Orea- Painting workshop by MooZ (Martin Muñoz)- Conference "Modding in Latin America as a means of recognition" by MooZ (Martin Muñoz)- Fast Modding Tournament (24 hours to build a Modding from scratch)- Conference "Is overclocking in Mexico a depreciated art?" by Moises Garcia- Conference "Gaming, hardware and objective opinions of an enthusiast" by Tortilla Squad- PC Gaming assembly workshop by HardwaReviews and NVIDIA (Diego Guerrero and Alexander Ziebert)- Conference "Let's talk about hardware and hobby" by DrogaDigital- Modding workshop by HardwaReviews

  • Campus Party
    • Guadalajara y alrededores, México
    • Manager Modding Zone (Gaming, Modding and Overcloking)
      • Apr 2011 - Apr 2017
      • Guadalajara y alrededores, México

      I cordinate workshops and conferences with optimal content for participants. I had great conferences such as "Becoming a Pro in Hardware and Modding," "Extreme Overclocking Demonstrations," and "Modding Myths: Appearance vs. Performance." Additionally, I close prominent speakers.Highlighted Skills:- Conferences and workshop coordination- Content and hardware selection- Budget management - Brand outreach and collaboration- Negotiating commercial agreements with sponsors & speakers

  • Profesor Virtual
    • Guadalajara y alrededores, México
    • Support engineer (Webmaster)
      • Jul 2015 - Jul 2016
      • Guadalajara y alrededores, México

      - CMS platforms (Wordpress)- CMS platforms (Teachable)- Data Base (MySQL)- Support ticket system (Zendesk)- Develop website with PHP, HTML, CSS, SQL- Social Media (Facebook Fan Page)- Zapier - Woocommerce - Multimedia content creator- Multimedia software (Photoshop, Premiere)- Manager of network, build computers and Implementation of new technology

  • ModdingMX
    • Guadalajara y alrededores, México
    • Product Review Manager
      • Nov 2009 - Dec 2014
      • Guadalajara y alrededores, México

      - Persuasive Writing: Ability to produce compelling content that informs and engages audiences about products and technology.- Sponsorship Negotiation: Experience in establishing and managing relationships with sponsors, ensuring mutually beneficial agreements.- Event Coverage: Proficiency in providing live and in-depth coverage of national and international events, offering detailed analysis.- Technology Expertise: In-depth understanding of the latest technological trends and products, enabling informative and up-to-date articles and reviews.- Effective Communication: Clear and persuasive communication skills, both written and verbal, with diverse audiences.- Project Management: Competence in planning, coordinating, and executing multiple projects simultaneously, ensuring timely and quality delivery.- Adaptability: Ability to quickly adapt to changes in the media and technology landscape, as well as evolving audience and sponsor needs.

Education

  • 2010 - 2014
    Universidad de Guadalajara
    Bachelor's degree, Computer science engineering

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Computer Hardware”

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