Experience

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  Amenitiz

  • Medellín, Antioquia, Colombia

  • Business Development

    • Dec 2023 - Present
    • Medellín, Antioquia, Colombia

• 

  Puulse Marketing

  • Medellín, Antioquia, Colombia

  • Sales Business Development

    • Oct 2023 - Nov 2023
    • Medellín, Antioquia, Colombia

• 

  dunnhumby

  • United Kingdom
  • Advertising Services
  • 700 & Above Employee

  • Anchor Director Food & Beverage - Sr. Client Lead

    • Sep 2019 - Jul 2023

    Responsible for a portfolio of 40 contracts with CPG manufacturers in the food and beverage industry, plus Grupo Exito, supervising a team of 6 Client Leads to deliver a seamless and proactive service in business intelligence working with Solution experts to add value through client solutions using the suite of dunnhumby capabilities.Responsible for consulting Grupo Exito on achieving commercial objectives for the Food And Beverage catgegories delivering 6% in incremental sales due to the implementation of a new Catman Process for the growth and development of the top Categories. Accountable in delivering a yearly revenue of +2M USD in both annual contracts and adhoc services.Develops and presents insight solutions to client issues taken from insights delivered through dunnhumby’s tools, analysis & consultancy driving business decisions in order to create measurable change and deliver measurable value (ID Sales, overall revenue, Loyal HH growth) to the Client’s customers. Project manager to anticipate, translate and champion needs of the Client into an achievable plan collaborating with the Solutions, Analysis, Comms & Media and retailer teams in order to execute the plan.Partner with peers to lead the integration of dunnhumby data, solutions and tools into our clients’ collaborative business planning and measurement processes in ways that lead to consistent, efficient, effective utilization of customer insights to grow business results.

  • Gerente Shop Lite & Adquisición - Senior Client Lead

    • Aug 2017 - Sep 2019

    Responsible for a portfolio of 11 CPG manufacturers , supervising a team of 2 Client Leads plus and intern to deliver a seamless and proactive service working with Solution experts to deliver client solutions in business inteligence using the suite of dunnhumby capabilities.Responsible for Nurturing strong client relationships having authoritative knowledge of the client and their category in order to advise in line with their strategies and to optimise engagements and revenue.Accountable in delivering a yearly revenue of 875K USD in both annual contracts and adhoc services.

• 

  Nestlé

  • Category Management Sr. Specialist

    • Jan 2015 - Aug 2017

    Identify solutions and category oportunities, align with Category Management principals allowing to maximize the assortment, exhibition and commercial activation Generation of insights based on information analysis, based on the recopilation of different sourcessuch as: POS cyphers and loyalty programs sales of our most important Retail Customers, NielsenRetail and Home Panel.Acomplish a deeper understanding of the categories in different perspectives: Consumer, shopper andretailers, based on our information resources.Support on Nestle's different intern processes (PCI – QUR – 8x8 – MSR)Advise the Sales Force with newfangled and valid category arguments that improve our performanceand Market Share in the marketSupport for the sales team in strengthening our business relationship, adding value to the relationshipwith our trading partnersSupport for business units, participating in the development of internal category plans and looking forthem to be executable at the sale places.

• 

  SC Johnson

  • Category Management Analyst

    • Sep 2012 - Jan 2015

    Develop strategies of exhibition and assortment that are oriented to improve the distribution, as well as the profitability of the whole category.Serve as a bond within category management and the sales force, key accounts and marketing in order to ensure a deep understanding of the shopper and the market.Support the development of the sales force, generating information that allows each salesperson tomake an appropriate management of "fact based sales" in their activity to defend and gain space on the shelf. Support on new product launch, extensions or relaunches according to the marketing strategy withsupport in the market trends and customer needs, while suggesting the products by format.Training in concepts of category management to the direct and indirect sales force, that allowsportfolio knowledge, assortment and exhibition guidelines and correct implementation in Sale points.

• 

  SC Johnson

  • United States
  • Manufacturing
  • 700 & Above Employee

  • Trade Marketing Intern

    • Jan 2012 - Jul 2012

  • Category Management Intern

    • Jun 2011 - Dec 2011

• 

  Universidad del Rosario

  • Promotor y Analista Estadistico

    • Jan 2009 - May 2010

    Actividades de promoción de los programas académicos de pregrado y posgrado de la Universidad.