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Dida Hernandez profile image

Dida Hernandez

Live Experience Lead at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">ASB Bank</span>
Intro Book
Dida Hernandez, a hospitality industry expert with 2 years of experience at ASB Bank, brings 9 years of experience in event planning, management, and sales from notable roles at Villa Maria Estate, Turtle Bay Resort, and Otago Polytechnic.
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Location
Auckland, Auckland, New Zealand, NZ
Skills
  • Resorts
  • Hospitality Industry
  • Hospitality Management
  • Hospitality
  • Hotel Management
  • Show all
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Bio

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Credentials

  • Certified Professional of Wine and Spirits
    WSET — Wine & Spirit Education Trust
    Jun, 2016
    - May, 2026
  • Certified Professional Catering Executive (CPCE)
    National Association of Catering Executives
    Dec, 2021
    - May, 2026
  • Certified Meeting Professional
    Convention Industry Council
    Jun, 2016
    - May, 2026

Experience

  • ASB Bank
    • Auckland, Aotearoa
    • Live Experience Lead
      • Jul 2022 - Present
      • Auckland, Aotearoa
  • Villa Maria Estate
    • New Zealand
    • Food and Beverage Services
    • 100 - 200 Employee
    • National Brand Experience Manager
      • Dec 2019 - Apr 2022

      Strategic lead for the brand experience team. Responsible for the concept, content and delivery of brand activations within the hospitality space across the Auckland, Hawkes Bay and Marlborough regions. Created unique and memorable experiences connecting people through wine clubs, brand centric wine events and restaurant offerings.Project team successfully rebranding and relaunching the Auckland Tasting Room Restaurant/Cellar Door post pandemic.

    • Hospitality and Events Manager
      • Jul 2016 - Dec 2019

      Principal event manager for large scale and special events, successfully leading the operational teams through largest event season including six concerts within twelve weeks.Head of hospitality responsible for the strategic planning and operational execution of the hospitality function of the business. Team leader for events sales, event operations, restaurant and cellar door.

  • Turtle Bay Resort
    • United States
    • Hospitality
    • 200 - 300 Employee
    • Director of Events, CMP, CPCE
      • Sep 2006 - 2015

      Key account conference and event manager for incentive, film and television (Cougar Town, Forgetting Sarah Marshall, Soul Surfer and Lost) live sports events (10 professional golf tournaments PGA Senior Champions Tour, LGPA SBS Open)Operations ManagerFood and Beverage Manager

    • Director of Food And Beverage
      • Jan 2010 - Apr 2012

      Lead customer experience and engagement across the food and beverage operation of seven restaurants and bars. Scope included leading the ideation, concept and delivery of the events team.

  • Turtle Bay Resort
    • Oahu, Hawaii
    • Senior Events Manager
      • 2002 - 2006
      • Oahu, Hawaii

      Senior event manager for corporate, leisure and incentive groups. Team leader for event sales and catering coordinators.

  • Turtle Bay Resort
    • Oahu, Hawaii
    • Events & Catering Sales Manager
      • 1998 - 2001
      • Oahu, Hawaii

      Catering sales for social markets, primarily weddings

Education

  • 2019 - 2020
    Otago Polytechnic

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Banking”

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