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Dico Tostes profile image

Dico Tostes

CBO Chief Brand Officer & Culture at Teya
Intro Book
Seasoned marketing professional with expertise in brand management and strategy.
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Location
United Kingdom, GB
Languages
  • French -
  • English -
  • Portuguese Native or bilingual proficiency
  • Spanish Limited working proficiency
Skills
  • Marketing Strategy
  • Marketing
  • Market Research
  • Retail
  • Brand Management
  • Show all
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Bio

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Dico Tostes is a seasoned marketing professional with 19+ years of experience in brand management, marketing strategy, and retail. He has held various roles, including Founder at DT CODING, Associate at Archetype Discoveries Worldwide, and Marketing Director at Richards Rio de Janeiro. With expertise in marketing strategy, brand development, and team leadership, Dico has worked with top companies such as The Coca-Cola Company, Lojas Americanas S.A., and inbrands. He holds a degree in Business Administration from UC Berkeley Extension and Business from Pontifícia Universidade Católica do Rio de Janeiro.

Experience

  • Teya
    • CBO Chief Brand Officer & Culture
      • May 2024 - Present

  • DT CODING
    • Brazil
    • Founder
      • Nov 2004 - Apr 2024
      • Brazil

      Construção, Evolução e Reposicionamento de Marcas CODING | DESCOBERTAS que criam TRANSFORMAÇÕESConstruction, Evolution and Repositioning of Brands.CODING | DISCOVERIES that create TRANSFORMATIONS

  • Archetype Discoveries Worldwide
    • Palm Beach, Florida
    • Associate
      • Aug 2006 - Oct 2022
      • Palm Beach, Florida

      Archetype Discoveries Worldwide® uses a unique combination of psychology, cultural anthropology, biology, and advanced learning theories to uncover hidden cultural forces, unspoken or unrecognized needs that determine how a culture will behave and react towards a specific concept, service or product.

  • inbrands
    • São Paulo Area, Brazil
    • inbrands VR COLLEZIONI
      • Jun 2015 - Jun 2017
      • São Paulo Area, Brazil

  • CASA&VIDEO
    • Marketing and Comercial
      • 2000 - 2004

  • Spicy
    • Marketing
      • 1998 - 2000

      Implementing Brand Identity

  • Richards Rio de Janeiro
    • Marketing Director
      • 1992 - 1998

      Branding consulting: Started to work again with the company in 2004 till 2023.

  • The Coca-Cola Company
    • Trainee and Marketing Representative
      • 1991 - 1992

  • Lojas Americanas S.A.
    • Trainee, Store Manager and DPO
      • 1987 - 1991

Education

  • 1996 - 1996
    UC Berkeley Extension
    Business Administration, Business Administration and Marketing
  • 1987 - 1991
    Pontifícia Universidade Católica do Rio de Janeiro
    Business

Suggested Services

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Industry Focus. “Financial Services”

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