Okay, let’s calculate Dick’s rate. He has a broad range of skills, including strategic planning, customer service, and business development, which are in demand across various industries. However, his skills don’t seem to be highly specialized or technical, which might put him in the lower to mid-range for hourly rates. Considering his location in the Los Angeles metropolitan area, which is a hub for many industries, his rate should be competitive. Looking at average hourly rates for professionals with similar skills in this area, I estimate Dick’s rate to be around $125 per hour, which is slightly below the average but still reflects his broad skill set and location.