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Dianne Lorento is a seasoned marketing professional with 26 years of experience in digital marketing, marketing management, and customer success. She has a strong background in marketing strategy, digital marketing, and customer relationship management. Dianne has worked in various roles, including Marketing Supervisor, Guest Services Manager, and Technical Support, providing expertise in marketing planning, customer success, and team management.

Experience

    • United States
    • Book Publishing
    • 200 - 300 Employee
    • Technical Support | Customer Success | Onboarding
      • Jan 2011 - Present

      Ensure customer success for school administrators, teachers, college professors, K-12 and college students, and parents in multiple digital learning systems SaaS products. Lead complex implementation of SaaS learning systems at large districts and colleges. Partner with sales teams and conduct demonstrations and training to nurture and strengthen relationships, develop leads and close sales. Work with large and complex accounts to understand, evaluate and assess needs. Collaborate with internal and external stakeholders to provide ongoing support and guidance for critical accounts in order to meet retention and new business goals.

    • Marketing Supervisor/eMarketing Coordinator
      • Feb 1998 - Dec 2010

      Successfully developed and implemented strategic marketing plans for the College and Professional Education Divisions that drove minimum annual sales growth of 10% to meet business goals. Implemented highly successful digital marketing program, including email, e-commerce, SEO, and oversight of company-wide Web Group. Worked extensively with the sales department to develop marketing plans that would achieve sales goals. Developed and implemented tracking and metrics analysis program to quantify marketing success. Managed seven member marketing staff and $2 million departmental budget.

    • Owner | Guest Services Manager
      • Apr 1999 - Feb 2008
      • Galena, IL

      Responsible for all aspects of guest service and satisfaction, including front desk management, housekeeping and concierge services of 35-room motel in the second biggest tourist town in Illinois. Developed and executed marketing plans guest events increased annual occupancy by 15% each year.

Education

  • North Central College
  • William Woods University
    B.A.
  • William Woods University
    Bachelor of Arts - BA

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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