Experience

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  Cutillo Communications, LLC

  • Adams, Massachusetts

  • Principal

    • Aug 2015 - Present
    • Adams, Massachusetts

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  Berkshire Arts and Technology Charter Public School

  • Adams, Massachusetts

  • Board of Trustees, 2006-2014 and 2015 to 2020; Chair, June 2017 to June 2019

    • Nov 2015 - Jun 2020
    • Adams, Massachusetts

    Set policy and provide fiduciary oversight for college preparatory public charter school whose students have achieved among the highest academic growth in the state. As chair, 2008-2011, led board meetings and supervised school leader. Chaired Search Committee to recruit successor to founding Executive Director.

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  On Sabbatical

  • On Sabbatical

    • Jan 2015 - Jul 2015

    What to do next with my strong writing, editing, and critical thinking skills? I've enjoyed work as a communications professional in a range or roles -- from journalist and publicist to marketer and manager -- in a variety of environments, from the for-profit world of publishing to the complex environment of health-care systems. I have the great privilege to take some time to decide where and how to contribute next.

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  Cooley Dickinson Hospital

  • Cooley Dickinson Health Care

  • Chief Marketing and Communications Officer

    • Sep 2010 - Jan 2015
    • Cooley Dickinson Health Care

    Led marketing, promotion, advertising, and public affairs.Developed, implemented, and monitored strategic marketing and communications programs to support Cooley Dickinson's vision to make the mid-Pioneer Valley a model healthy community and achieve its quality, satisfaction, fiscal stewardship, and growth objectives.

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  Dianne M. Cutillo

  • Write | Edit | Market | Promote | Strategize

    • Feb 2010 - Sep 2010

    Offered creative and effective support, from press releases to complex editing projects and marketing plans to strategic initiative development.

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  Northern Berkshire Healthcare

  • Vice President of External Affairs

    • Dec 2008 - Feb 2010

    Managed marketing, public relations, internal and external communications, development and fund-raising, government relations, volunteer services, and community health and outreach. Proudly valued by peers, trustees, and subordinates for producing smart, effective work, demonstrating strong commitment to mission, and contributing positively to my teammates' success.

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  Southwestern Vermont Health Care

  • Marketing & Public Relations Manager

    • Jan 2004 - Nov 2008

    Served as in-house marketing and public relations account representative for integrated health system. Produced award-winning Wellness Connection newsletter. Moved Brand Equity Index to the highest level in the research company's hospital database. As account representative for Development Office, helped increase donors and dollars raised through effective communications strategy.

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  Storey Publishing

  • Acquisitions Editor and Publicist

    • Jun 1999 - Jan 2004

    As publicist, developed and implemented publicity plans for five categories of Storey books, including the flagship gardening line.As an editor, generated and developed book ideas and proposals targeted to specific markets; identified, cultivated, and acquired authors; managed relationships with authors; researched size and characteristics of markets; and managed development of books from contract negotiations through delivery to printers.Acquired three of Storey's highest profile books; titles became company best-sellers.Improved client satisfaction and retained one of Storey's most profitable custom projects.

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  Cooley Dickinson Hospital

  • Director of Marketing & Development

    • Nov 1997 - Jun 1999

    Reporting to the President, managed marketing, public relations, media relations, publications, and development for this full-service community hospital and its affiliates. Executed public relations and advertising campaign to support latter stages of $8.8 million capital campaign. Attracted 1,200 community members to new building open house.

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  Northern Berkshire Health Systems

  • Director of Marketing, Public Relations & Development

    • 1990 - 1997

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  The Berkshire Eagle

  • Reporter, Editor, Columnist

    • 1983 - 1990