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Bio

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Dianna Fuller, CMP, CMM, is a seasoned event management and marketing professional with over 25 years of experience in delivering world-class solutions. She has led global teams, managed complex events, and developed successful marketing strategies. Dianna has held senior leadership positions at top companies, including Helmsbriscoe, Mary Kay, Inc., and Hoffman Communications, Inc.

Experience

    • Senior Director, Global Accounts
      • Jun 2009 - Present

      As the global leader in meeting procurement, HelmsBriscoe leverages the experiences of more than 1,200 associates spanning over 55 countries to deliver world-class solutions. The sheer volume of room nights booked and the collective insights shared between our seasoned associates is beyond comparison. Our process gives you back valuable time. With the strength of the most trusted and largest site selection firm in the world behind you, your negotiating power just increased exponentially.

    • Independent Beauty Consultant
      • Jan 2009 - Jan 2014

      Enriching people's lives by teaching them skin care with Mary Kay.Flexible hours, unlimited earning potential, and a support system of fabulous women. Your home-based business will give you the opportunity to fulfill your dreams.

    • VP of Sales & Marketing
      • Apr 2008 - Jun 2009

      Provide excellent customer service to produce the best possible solution for our clients. Our goal is to provide a flawless, seamless show, meeting, or event.• Manage complex processes for production of Shows and on-site Show services

    • Director of Marketing
      • Apr 2005 - Apr 2008

      As the Director of Marketing, Dianna Fuller, CMP, CMM used her experience and excellent client contacts to both secure new business and enhance existing relationships for the Hoffman portfolio.•Managed internal department meetings •Trained upper management on goal-setting skills•Provided the sales team with marketing tools by designing, writing and editing newsletters, equipment brochures, web site, flyers, e-mail Flash invitations and print ads.•Responsible for determining and projecting costs for annual budget•Managed four project managers, responsible for implementing training program and annual performance reviews•Developed media and PR plans with 80% successful placement of press releases in local newspapers and international and regional magazines•Created and implemented an electronic newsletter that is distributed to over 1800 subscribers bi-monthly•Managed retention rate of 100% on key accounts for Fortune 500 companies

    • VP of Sales & Marketing
      • Jan 1997 - May 2005

      Provided audiovisual, video, sound, and lighting equipment and technical crew for conferences, meetings and events. • Planned, coordinated, and implemented client appreciation events annually for over 200 people and golf tournaments annually for over 120 players.• Reviewed and provided input on the company’s monthly P&L statement.• Actively involved in reviewing the contract for the sale of equipment inventory.• Instrumental in creating a new branding identity, establishing the company’s value in the local meetings industry market, and produced new sales collateral. • Created and implemented an electronic newsletter.

    • Regional Rental Manager
      • Jun 1970 - Jan 1996

      Managed the largest audiovisual rental department in the midwest. Planned and scheduled equipment services and managed the technical and administrative crews responsible for delivery, set up and operation of the equipment. • Established financial quotas and bonus plans for a team of four account executives. Responsible for department budget with revenues nearing four million dollars.• Managed a team of 52 people in 11 locations. Hired, trained and supervised middle management, account executives and administrative and technical staff. • Coordinated the opening of 11 new offices including lease contracts, hotel audiovisual contracts and office equipment leasing contracts. •Ensured critical deadlines were met for Fortune 500 clients by providing swift and responsive customer service as measured by 65% of customer surveys.

Education

  • Anoka Ramsey College
  • Dale Carnegie
  • Edison High School

Suggested Services

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Industry Focus. “Event Services”

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